Areas of Expertise

20 Years of Marketing, Management & Sales Development	Creation of: POP ads, Promotional Posters, Customer Databases, Apparel, Press Releases, Newsletters, Websites, Brochures
Client/Vendor Relationship Management	CRM Management & Analysis
E-Commerce, Social Media & Brand Management	Strategic Marketing & Business Development
Campaign Management Using Paid Social Media, Influencer, Email, SEO & Events	Develop Statewide Campaigns, Execute, Manage and Follow Up; ROI, Lead Generation

Education

Master of Business Administration, Marketing Emphasis - University of La Verne

La Verne, CA. 2003

Bachelor of Science, Business Administration Emphasis - University of La Verne

La Verne, CA. 2001

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Professional Experience

 

E-Commerce Sales & Marketing – Main Electric Supply – Santa Ana.                           2018 - 2020                                                                                         2007 -Current

• Develop and promote E-Commerce website


• Customer facing business development / sales growth


• E-Commerce growth of 390% in my first year ($640k to $2.5M)


• Managed Corporate social media and marketing plans – email/Facebook/print

 

Owner – BKnown Media - So Cal.                                                                                       2007 - Current

• National sales plan creation


• Affiliate Marketing


• Design corporate partnership program


• Social media Marketing; Facebook, Instagram, Twitter, Flickr, and YouTube

• Business Development and marketing (social) consulting


• Website development and print collateral


• Trade Show development and management

 

Marketing Director – SGL-Global (Permanently Closed) – Ontario                                5/2017 – 12/2017

• Develop and execute strategic marketing / sales plans


• Short term and long-term forecasting, budgets and ROI and benchmarking campaigns


• Develop brand positioning, packaging, pricing strategies and plan advertising and promotional activities


• Evaluate market research vs. strategy to address changing market and competitive situations


• Manage, coach and evaluate teams of direct reports including marketing, sales and creative teams


• Establish and maintain relationships with key strategic customers, industry networks and online affiliates


• Coach and train sales and marketing staff members


• CRM content management and analysis.  Heavy statistic evaluation


• Direct marketing collateral creation including design and copy write


• Trade show and corporate events

 

 

Director of Sales & Marketing – California Mentor – Rancho Cucamonga                     8/2015 – 5/2017

• Direct sales and marketing for 25 sales reps in 20 offices throughout Ca. & AZ.


• CRM content management and analysis


• Create state and local marketing plans, identified ROI, established budgets, managed sales reps


• Work with executive management on short term and long term goals; create plan and execute plan


• Am the go to specialist in sales and marketing for the Mentor Network (Main corporation, 35 states)

 

Marketing Manager – Carlson Design & Construction – Irvine                                        3/2013 – 5/2015

• Develop corporate marketing plans and execute accordingly


• Create marketing collateral including design and copy write


• Maintain and expand corporate website


• Develop and implement strategic marketing plan with business development dept.


• Responsible for maintaining data & digital photo archives


• Organize trade show and event sponsorship responsibilities


• Project Bid creation and submission


• Set up project photo shoots and write press releases

 

Account Manager / Field Marketing - MBS Textbooks - Columbia, MO.                        3/2003 – 7/2010

• Established, cultivated and maintained relationships with customers, vendors and new accounts


• Collaborated with multiple departments to create industry and corporate financial analysis reports


• Analyzed financial data to develop marketing strategies for specific sales and marketing targets


• Independently researched, developed, organized, and executed events and promotions


• Developed new and innovative marketing strategies to maximize product sales and promotions


• Averaged a 28% sales growth yearly over the past 7 years, accounting for $10 Million


• Managed up to 16 employees at any given time while running campus retail events.

 

Corporate Office Manager - TCSE Inc. - Upland, CA.                                                      2/2002 – 3/2003

• Direct management of eight corporate office employees & 4 field reps

• Designed and implemented corporate Marketing plan & Business plan


• Analyzed financial data for short term and long term sales P&L

• Developed company brochures, advertising boards and corporate newsletters

 

Marketing Services Supervisor - O.W. Lee Co. Ontario, CA.8/1999-12/2001

·Supervised Marketing department employees

·Assisted multiple departments such as Human Resources, Payroll, Accounting, Receiving,

           Advertising, Purchasing and R&D

• Maintained marketing materials for the company and ordered supplies accordingly


• Involved in new product analysis, product brochure creation & product photo shoots


• Conducted company reports and created presentations of analyzed industry and company data

Applications Experience

Working knowledge of P.C. and Macintosh Computers. Word, WordPerfect, Microsoft Access, PowerPoint, Excel, Publisher, SQL, E-mail, Internet, Lotus Notes, Lotus 123, Photoshop, Illustrator, InDesign, Dream Weaver, HTML, IBM AS400 systems, Constant Contact, Mail Chimp, Sage ACT! SalesForce, Quickbooks, Hubspot, Google Analytics/Adwords, Cin7, Hootsuite and multiple social media platforms, Agile Mindset.

Professional Training

Graduate, John Costigan sales/management training seminars – Columbia Mo. Chicago Il. Raleigh NC. 2006, 2007, 2008