GORDON C. CRAWFORD

106 East First Street Suite 262 Sanford, FL 32771 Telephone 407.383.9302
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Sales and Marketing Vice President / Director

A high achieving sales and marketing executive with a proven record of increasing sales volume, profit margin and market share for multiple business units in diverse markets. A proactive leader with deep P&L and financial management skills. An expert team builder that creates efficiencies throughout any organization, in any industry regardless of market conditions.
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Key Skills


* Sales training and coaching
* Recruiting and team building
* Performance management
* Business development - B2B
* Business development retail
* Regional sales management
* Strategic planning
* Financial and P&L management
* Detailed budgeting and forecasting
* Revenue management
* Risk management
* Marketing and merchandising
* Feasibility and competitive analysis
* Organizational turnaround
* Process improvement
* Complex contract negotiation and administration
* Customer satisfaction and retention
* Total Quality Management

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Professional Experience

REGIONAL VICE PRESIDENT OF SALES AND MARKETING - The New Home Network, Sanford, Fl
September 2002 to Present

Managing partner with full P&L responsibility of a profitable real estate firm in the land development and home building sector. Simultaneous leader of the sales and marketing programs for 6 different homebuilding companies. Heavy focus on client acquisition, strategic planning, marketing, recruiting and sales training.

* Increased client base 600%* Increased company revenue by $56,000,000
* Increased average client revenue by 40%* Increased average profit margin by 12%
* Exceeded plan for volume and profitability 19 consecutive quarters


VICE PRESIDENT OF SALES AND MARKETING - Whittaker Homes, St. Charles, Missouri
June 2000 - July 2002

Led a major regional home building and land development company to record sales and profit. Strong emphasis on recruiting, sales training and merchandising. Key driver in development of 4 new product lines. Award winning marketing and ad campaign partnering with the St. Louis Cardinals.

* Increased traffic 30%* Increased sales 10% year over year.
* Grew annual closings to 699* Improved profit margin 9% annually
* Managed 9 business units* Exceeded business plan annually for revenues, margin and EBIT.


VICE PRESIDENT OF SALES & MARKETING - FaxonGillis Homes, Memphis, Tennessee
November 1997 - December 1999

Major turn around and repositioning assignment for a regional building and development firm. Complete revamp and installation of all sales and marketing systems as well as administrative practices.
Designed major 100 year anniversary marketing campaign. Heavy recruiting and sales training.

* Turned 2 consecutive years of negative growth into $1,500,000 net profit in first year.
* Served as the Education Chairperson for the Sales & Marketing Council
* Primary instructor for the NAHB Certified Sales Professional course (CSP).


GENERAL SALES MANAGER - Pulte Home Corporation, Sarasota, Florida
September 1995 - October 1997

New market start up. Extensive market and feasibility analysis. Designed selling system and administrative processes. Heavy product design and merchandising work. Major recruiting and sales training initiatives.

* Brought four independent business units to profitability within twelve months.
* Exceeded sales, overhead and profit objectives 8 consecutive quarters.
* Designed and installed complex marketing campaigns


SALES REPRESENTATIVE - Pulte Home Corporation, Fort Lauderdale, Florida
July 1987 to August 1995

Front line Sales Associate for large public homebuilding firm. Developed strong prospecting and closing skills. Sold variety of products ranging from entry level to luxury country club properties. Successful in presale and close out environments. Turned around several underperforming communities.

* Sales volume in excess of $82,000,000 ** Salesperson of the month winner 36 times. *Salesperson of the year winner twice. * Top annual production of 110 closed contracts * Exceeded sales quota 42 consecutive months* Promoted to General Sales Manager


SALES / F&I MANAGER - Honda / Suzuki of Ft. Lauderdale, Fort Lauderdale, Florida
1982 to 1986

Sales and finance manager for a multi-line motorcycle and recreational vehicle dealership. Product and inventory management.

* Multi line merchandizing. * Sales recruiting and training.
* Exceeded annual goals for volume and margin * Averaged over 120 units sold per month.
*Recognized as the Southeast U.S. Regional sales Leaders in volume for two consecutive years.

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Education

INDIANA UNIVERSITY SCHOOL OF BUSINESS
B.S. Business Administration.
Entrepreneurship and Small Business.