JOSEPH STROHBUSCH

SALES, MARKETING & OPERATIONS EXECUTIVE

Brand Management / Market Research / Strategic Positioning/ Product Management

Talented, results-producing Sales and Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing and sales strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills; able to build and guide top-performing sales and marketing teams. Adept at communicating with management, vendors and internal departments to coordinate overall sales and marketing efforts.

Strategic Market PlanningNew Market Penetration
Marketing Collateral Development Market Research & Analysis
Web Development & ManagementTeam Building & Management
Direct Marketing Programs Budget Preparation/Administration



PROFESSIONAL EXPERIENCE




DIRECTOR OF MARKETING, 2006 2009
STOCK BUILDING SUPPLY Raleigh, North Carolina

Define strategy for and develop, execute, and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Lead and direct forward-thinking marketing team including product management, advertising, market research and customer loyalty. Manage $2-Billion product portfolio.
Selected Contributions:
Oversight of product portfolio of $2 Billion. Including; Millwork, Roofing, Siding, Cabinets, Engineered Wood, Insulation, Gypsum, Interior and Exterior Building Materials.
Increased new-product revenue nationally from zero to $500 Million within one year by spearheading creation and implementation of highly effective marketing campaigns.
Created formal business plans to launch new markets and product lines resulting in new segments for the business.
Chair and lead the Vendor Strategic Alliance Team, the Executive Committee of the company.
Completed the IMD International Leadership Development Program.

MIDWEST AREA LEADER, 2004 2006
OWENS CORNING Minneapolis, Minnesota

Developed and managed Midwest region for Owens Corning Construction Services. P&L responsibility for the region within a four state territory. Oversight of Sales, Operations, Customer Service and Finance for the region.
Selected Contributions:
Successfully grew revenue for the region 3X in a 6 month period.
Increased profitability for the region by 25%.
Opened and successfully crated sustainable profitable businesses in 2 markets within 9 months.
Created new policies and procedures to decrease DSO to less than 45 days within 3 months
Grew territory from a region employing 10 people to over 100 in a 6 month time span.

PRESIDENT, 2002 2004
SOURCE ONE DISTRIBUTION Milwaukee, Wisconsin

Established and co-founded a construction supply distribution company serving the state of Wisconsin and Illinois. Responsible for site selection, inventory selection and equipment selection. Hired and trained operations personnel. Oversight of inventory, Purchasing and Sales. Together with vendors set the strategies to penetrate the markets.
Selected Contributions:
Start up organization; Established name and market area for Source One Distribution.
Sales from zero to $6 Million in first year of operation with a 20% margin.
Negotiated and set up lines of distribution with Georgia Pacific, Guardian Building Products and Phillips Steel which resulted in a 50% increase in revenue and a 10% increase in gross profit.
Second year sales in excess of $10 Million with a 30% margin.
Negotiated incentive buys with vendors which resulted in a 10% decrease in cost of goods.
Hired key personnel which resulted in reduction of delivery cost by 20% the second year of operation.
Negotiated and implemented introduction of Great Plains software which radically improved productivity.
Introduced delivery system together with software program that increased efficiencies and resulted in a 17% reduction in overall costs by the end of the second year.
Introduced and maintained system to create 30 day cycle inventory.

GENERAL MANAGER, 1999 2002
MATERIAL DISTRIBUTORS INC Waukesha, WI

Managed 3 locations for a construction supply distribution company. Oversight of inventory, Sales, Operations, Customer Service, Accounting and Sourcing. P&L responsibility for $20 Million in Revenue.
Selected Contributions:
Gross profit increase of 15% in first year of management of the organization.
Grew business to enable company to open a new location which resulted in an increase of 50% in revenue.
Implemented safety training program which resulted in a 40% decrease in insurance premiums for the company with zero injuries the first year of introduction.
Introduced a Service Excellence program which resulted in a 95% decrease in call backs.

VICE PRESIDENT, 1996 1999
DU PONT CORPORATION Kennesaw, Georgia

Vice President Serving the state of Wisconsin for Du Pont Flooring Systems. P&L responsibility for the state, management of Sales, Operations, Distribution and Customer Service group. Developed vendor relationships and sales strategies to introduce a start up organization.
Selected Contributions:
Start up branch; Introduced Du Pont Flooring Systems to Wisconsin.
Received Du Pont Leadership Award
Revenues from zero $5 Million in first year of operation. Second year revenues in excess of $10 Million.

SALES EXECUTIVE, 1993 1996
BUILDING SERVICE INC. Milwaukee, WI

Sold design build services including; Design, Interior Construction, Flooring, Access Flooring and Furniture.
Selected Contributions:
Presidents Club Sales Award three years for top sales performance.
Million Dollar Club three years for exceeding $1 million in gross profit sold.
Increased Sales volume by 100%

SALES EXECUTIVE, 1989 1993
BURGMEIER COMPANY Milwaukee, WI




EDUCATION & CREDENTIALS



2007- IMD International Leadership Development Program London, UK
1987 - Business Administration, University of Wisconsin Eau Claire, WI