Michael J. Mensler
79 West High St. Ballston Spa, NY 12020
(518)-885-1804 (518)-885-3235


PROFESSIONAL OBJECTIVE
A Senior Management position in Sales and Marketing utilizing my extensive sales management, sales development and marketing experience in the Electrical Industry.


CAREER SUMMARY


Twenty years of Sales, Sales Management and Marketing experience in the electrical, datacomm, and telecomm industries. Expertise in OEM, MRO, Contractor and Utility markets. Experience with direct and independent rep sales forces. Extensive experience in sales through distribution channels as well as direct sales to major accounts. Consistent success. MBA degree.


PROFESSIONAL EXPERIENCE

Regional Sales ManagerNsi Industries/TORK01/04 Present

Northeast Region Manager01/07 - Present
Achieved 18% growth during times of residential and commercial
slowdown in Northeast region.
Led efforts to build relationships with major acccounts,
previously inactive, that enabled long term growth in region.
Developed specification position with Consulting Engineering community.
Oversaw end user specifications and project requirements for contractor,
institutuional, commercial, industrial and utility users.

Product Manager01/04 01/07
Tasked with product alignment, training, sales and marketing for
Wire Management, Splicing, and Firestop divisions of company.
Achieved significant, consistent and ongoing growth in all categories.
Interacted with marketing department to develop marketing strategies,
brochures, ad-slicks, lead tracking & promotions.
Coordinated and conducted national sales/product training seminars.
Traveled on a national basis with regional and rep organizations to drive
sales in all categories.










Michael J. Mensler



National Sales Manager MORRIS Products01/02 01/04


Power Connectors, Wiring Accessories, Weatherproof Boxes/Covers, Wiring Devices,
Voice/Data Products, Testers/Meters, Bits/Blades, Tools and Lighting Products.


Responsible for all Sales and Marketing activities.



Developed and implemented comprehensive sales plan.
oAchieved significant upgrade of Independent Rep Sales Force.
Upgrade of Rep competency in all major markets.
Implemented field training and joint call program.
Developed Annual Sales Planning and Review process.
Maintained Rep focus on goals and objectives with planning, travel, training and promotions.
oIntroduced Sales Tools and Promotions with significant impact on sales.
Monthly Promotion/Sample Selling Program
POP Program
Flyer/SPIFF Program
Coupon Program
oEstablished relationships with Key Distributors and Buying Groups.
Attained preferred status with CED, CES, Winlectric, ADI.
Appv'd with Graybar, Wesco, GE Supply, REXEL, Hagameyer.
Established position with several regional independent chains.



Developed and implemented comprehensive marketing plan.
oDeveloped and coordinated Consignment Program unique to electrical industry
Resulted in significant market penetration in target markets.
oIntroduced effective Distribution Rebate Program.
40% distributor participation in first year
oDeveloped and implemented comprehensive POP program.
Responsible for Display design, layout and sourcing,
Brochure/Plan-O-Gram design, layout, print outsourcing.
Program beta test and implementation.
Banners, Countermats
oEstablished National Trade Advertising program
oTrade Show Program - focus on regional shows and displays
oExtensive experience with sales contests, promotions, promotional merchandise.

Achieved 30% growth in first year.













Michael J. Mensler


Regional Premise Wiring Manager Carlon 7/00 11/01

PVC Conduit, Fittings, Accessories, Junction Boxes, Liquidtight Conduit/Fittings,
ENT/Fittings, Floorboxes, Raceways, Wireway, Plenum & Riser Rated Ducts.

Geographic responsibilities included North East & North Central U.S. and Canada
Developed comprehensive sales/marketing strategy, aligning sales effort with appropriate distribution partners and end-user markets.
Achieved re-orientation of rep sales effort to achieve balanced, effective allocation of time, centered on consultant specifications and end-user calls.
Cultivated strong rep relationships, communicating sales strategies and priorities clearly and driving effective rep focus and follow-through on plans.
Identified key markets and end users and coordinated national account development efforts.
Achieved significant growth in product specification position, end user and distributor brand awareness and sales.

Sales Representative Panduit Corp. 8/95 7/00
Power Connectors, Wiring Accessories, Heat Shrink, Identification Products,
Wiring Duct, Voice/Data Products, Surface Raceway

Established and managed an outstanding territory distribution pattern.
Developed strong relationships and brand preference at key distribution partners.
Achieved strong brand preference and end user specification position.
80% market share at key OEM accounts.
70% market share at key Industrial MRO accounts.
50% market share at key contractors.
Strong position at Specification Engineering Firms
Realized strong and sustained sales growth in territory.

Sales Representative R.W. Mitscher Co. 02/88 - 08/95
Enclosures, Rigid Conduit/Fittings, Cable Tray, Transformers, Energy Management Systems,
Drives, Motor Controls, Terminal Blocks, Membrane Switches, Labels, Injection Molding, Rubber Molding,
Metal Stamping, Screw machining, Circuit Boards, Crystals/Crystal Oscillators

Developed strong sales skills, territory and time management skills,
customer relations skills and technical product knowledge.
Proven track record of sales growth and territory profitability.
Gained experience in sales to contractors, OEM's, MRO Industrial and
Specification Engineers.
Extensive experience in sales through the distribution channel as well as
direct sales to large OEM accounts.






Michael J. Mensler

EDUCATION

Graduate School of Sales and Marketing Management Syracuse University 2001

MBA Honors Cumulative Average - 3.83/4.0 State University of New York 1999
Thesis - Analysis of market, product costing, capital investment and market entry strategy for
new product introduction.

BA - Economics/Political Science Major average - 3.30/4.0 Siena College 1985

PROFESSIONAL PROFILE

Sales Management Territory Management Marketing
Customer Relations Project Coordination

More than twenty years experience in sales, management and customer/principal relations
Demonstrated leadership, personnel management, motivational and communication skills. . .
Adept in management activities including: sales management, marketing, business development, market analysis/penetration and product development.
Achievement oriented . . .Able to provide sound insight and creativity in various settings. . Accustomed to decision makingSkilled in program conception and implementation . . .
Can organize and coordinate projects within stringent time frames . . . Ability to coordinate multiple priorities and achieve objectivesProven track recordMBA Degree

I Possess the Drive, Discipline and Determination Necessary for Success.