JOHN STEPHEN PHILLIPS

SUMMARY

An experienced marketer with 23+ years in Marketing Communications, Advertising,
Direct Marketing, Lead Generation, and Sales.

EDUCATION

MBA, University of North Carolina at Greensboro, 1985.
MA, Industrial Technology, East Tennessee State University, 1982.
BS (Cum Laude), Industrial Technology, Western Carolina University, 1980.

PROFESSIONAL EXPERIENCE

Marketing Consultant/Small Business Owner, September 1999 Present

Provided marketing, internet and advertising consulting services to a diverse client base in such fields as manufacturing, transportation, logistics, entertainment, business development and petro-chemical.

Vice President of Marketing, Cardinal, June 1997 August 1999

Created the marketing department at Cardinal.
Direct report to the Senior Vice President of Sales and Marketing.
Designed and implemented strategic marketing and advertising plans.
Planned local cable television advertising campaigns for Driver Recruiting, wrote copy, laid out story boards and directed camera crew.
Wrote, designed and printed first Cardinal Logistics promotional brochure in 15 business days.
Generated 3,100+ sales leads in a 6 month period via direct mail.
Performed marketing research and competitive analysis on third party logistics market.
Identified target market segments and provided detailed information on market characteristics with company profile and contact information for field sales.
Designed and created outbound telemarketing department to include job descriptions, equipment specifications and work area layout.
Designed and implemented customized Access based sales force automation tool for lead tracking and monitoring of marketing campaign effectiveness.
Responsible for the creation of all company corporate/promotional materials and brochures.
Provided sales support to 24 field sales personnel in three separate service divisions.
Created, wrote, planned and implemented print advertising campaigns.
Produced monthly company newsletter.
Wrote and placed press releases in newspapers and industry publications.
Planned and coordinated all trade shows, corporate events and press conferences.
Supervised activities of advertising agencies for driver recruiting and saved over $22,000 in by outsourcing ad placements.
Responsible for design and ordering of all company apparel, promotional items and driver incentive awards.
Wrote and implemented racing truck sponsorship plan for Cardinal.

Director of Marketing, J. B. Hunt , May 1994 June 1997

Created marketing program/department for J. B. Hunt Dedicated and Logistics.
Direct report to Division President.
Responsible for strategic marketing and advertising plans.
Created print advertising, direct mail campaigns, brochures, press releases, newsletters, videos, magazine/PR articles and sales lead generation programs.
Wrote copy for CEOs speeches, companys annual report and monthly newsletter.
Performed marketing research and competitive analysis.
Selected, set up and attended trade shows.
Used personal appearances of sports celebrities at company trade show booth during trade shows to triple booth traffic.

Marketing Manager, Schneider National, August 1992 May 1994

Hired to create marketing department and drive sales lead efforts for Dedicated Contract Carriage and Logistics.
Direct report to Vice President of Dedicated Operations
Created successful direct marketing campaigns using promotional items as incentive for responses with return rates exceeding industry average.
Designed and placed advertisement in Inbound Logistics which resulted in the Schneider-GM Service Parts third party logistics contract with a value of $200 million over 10 years.
Designed and implemented PC based sales lead tracking system for field sales.
Created and designed brochures, newsletters and direct mail pieces with both in-house marketing communications department and external vendors.
Wrote press releases for insertion in trade publications.
Wrote and directed promotional video using internal resources.
Supported field sales with company profile information for sales leads prior to sales follow-up.

Sales Planner, General Electric Mobile Communications, April 1989 August 1992

Received GE Management Award in 1991 for successful sales promotional campaigns.
Responsible for parts pricing, margin goals and market share for both domestic and international markets.
Helped increase division revenues by over 15% to over $27 million while maintaining 63% margin goal.
Managed seven person inbound and outbound telesales department.
Produced catalogs, advertising materials and brochures via Mac desktop publishing.
Introduced 11 new product lines generating $1.26 million in new revenue.
Created incentive program for domestic and international sales agents and GE dealers.
Produced $725,000 in sales to assigned major accounts such as Los Angeles County Sheriffs Department, California Highway Patrol, Georgia Highway Patrol and the U. S. Forest Service.
Planned customer meetings/events at major venues such as Disney World and Texas Stadium.

ADJUNCT PROFESSOR EXPERIENCE

The Art Institute of Charlotte, Central Piedmont Community College, Mercer University,
John Brown University, Silver Lake College (MBA), Lakeland College, Marian College,
Averett College, Fort Lauderdale College, Wake Technical College, East Tennessee State University.

COURSES TAUGHT

International Marketing, Marketing in a Global Economy, The Global Business Environment, Product and Pricing Strategies, Advertising and Sales Promotion, Managing Information Systems, Strategic Planning, Management: Theory/Concepts/Practice, Management and the Changing Environment, Policy and Strategy, Organizational Behavior, Research Project, Leadership Studies, Organizational Concepts, Management and Leadership, Marketing, Principles of Management and Leadership, Management Principles, Managing Information Resources.

PROFESSIONAL TRAINING

Graduate: BellSouth Telemarketing Management School.
Graduate: Instructor certification for Phil Crosby Quality Program.

MILITARY EXPERIENCE

Officer, United States Army Reserve 1980 to 1990, rank attained: Captain.

Commander of the Corps of Cadets, Distinguished Military Graduate of Western Carolina University.