G. GREG SOURIS

1142 Garrison Drive St. Augustine, FL 32092
Mobile: 904-509-5922

SALES & MARKETING EXECUTIVE
New Home Building Industry

CAREER SUMMARY

Results-oriented, analytical, and process-driven professional with more than 20 years of experience in new home sales in all stages from Land Acquisition to Closing. Areas of expertise include:
Multisite Operations Revenue/Sales Growth Business Development Land Acquisitions P & L Management Start-up/Reorganizations Corporate Acquisitions/Integrations Strategic Market Planning Competitive Market Positioning Strategic Alliances Policy Formulation Team Leadership Sales Training Contract Negotiations Sales/Marketing/Operations Leadership Customer Service Improvement & Initiatives Program Development

PROFESSIONAL EXPERIENCE

D&G Realty Inc. St Augustine/Jacksonville AreaJuly 2006 to Present
Broker
Responsible for all aspects of residential/commercial sales.

ENGLE HOMES, Jacksonville, FLSept 2003-March 2008
A division of TOUSA, a leading national homebuilder and financial services company operating in Florida, the Mid-Atlantic, Texas, and the West.
Vice President Sales & Marketing
Led Engle and Trans-Eastern sales team of approx. 30 sales people in 16-22 single and multi-family home communities in greater Jacksonville area. Established marketing strategysuch as product, pricing, media, model merchandising, materials, and public relations. Collaborated with Land, Finance, Construction, Production, Supply, Mortgage and HR Executives to meet/achieve division objectives.
Developed strategic partnership program with major area employers that led to 20% average increase in annual sales.
Selected for National Sales Training Team, one of four members who developed and implemented broad, national sales curriculum, including conducting train-the-trainer sessions, creating manuals and video.
Taught sales staff how to overcome potential buyer objections with techniques and tools, such as competitive market analysis tool.
Elevated NRS/JD Power buyer satisfaction scores from 4.2 to 5.6, on a scale of 6, in one year, through staff and buyer education.
Improved Broker participation from 2065% through increased communication and Realtor functions.
Partnered with external media consultant to create and test DVD use and impact on builder/buyer communications and buyer satisfaction. Rolled project into 2nd phase, with execution in FL, TX and AZ.
Rebuilt sales team, trained and developed bench strength of 50+% A players and halted employee turnover through improved selection and training processes.
Led rebranding and marketing efforts from local, home-town image to national, corporate builder status, creating and implementing comprehensive marketing and sales strategy.
Increased sales 51% in one year- with top annual volume of 900+ sales and $164+M revenues during tenure.


BEAZER HOMES, Jacksonville, FLDec 2000-Sept 2003
Sales Manager
Led sales and marketing efforts for 14 single-family communities in Northeast Florida through 24 on-site agents.
Grew sales volume 100% annually and increased NRS scores from 4.6 to 5.2.
Reduced buyer cancellations 50% first year through weekly backlog meeting establishment, which improved company/customer communications and improved reporting procedures.
Increased employee morale through implementation of policies and procedures. Built cohesive sales team as a result of decreased conflict, improved communication, sales, training, and marketing support.

SEA GATE HOMES, INC., Palm Coast, FL Oct 1995-Nov 2000
Local single-family home builder specializing in $69-300K range.
Vice President Sales & Marketing
Conducted search and analyzed viable land acquisitions, established plans and negotiated terms. Led sales and marketing efforts and supported operations management.
Increased sales 400% in first year and for duration of tenure.
Designed and executed innovative marketing incentives and tested alternative venues that increased market visibility and sales.

ITT COMMUNITY DEVELOPMENT CORP., Palm Coast, FL June 1993-Sept 1995
Regional Sales & Marketing Manager
Managed 20 employees and 20 brokers charged with land and home sales in Palm Coast, FL.
Recruited from Citrus Hills Investment Properties to establish Chicago office, led sales, marketing, developed and implemented programs and national broker network.
Doubled home and land sales through elevation of sales staff and Broker profile requirements; consistent, on-going sales training and performance coaching.

CITRUS HILLS INVESTMENT PROPERTIES, Hernando, FL March 1988-June 1993
National Sales Manager
Led 2 locations, 30 employees and 20 brokers nationally who sold land and homes in Citrus County, FL.
Recruited, created national broker network; developed and implemented programs.
Opened Chicago location from site and staff selection to program training. Ranked 1st of 13 locations in house sales in first seven months; 2nd of 13 in land sales. Accomplished 1st in both categories in first full year. Promoted to National Sales Manager.
Achieved 3rd place sales position, out of 145 sales employees, with $900K in nine months. Attained 1st place in land sales with $1.3M in second year. Promoted to Chicago Regional Manager.




BOSTON INVESTMENT REALTY, Boston, MA
New Home Sales Consultant

U.S. MARINE CORPS/U.S. NATIONAL GUARD
Operations Sergeant E-8, Honorable Discharge

LICENSURE, CERTIFICATIONS & EDUCATION

National Home Builder Certifications:


Member Institute of Residential Marketing (MIRM)
Certified Marketing Professional (CMP)

Master Certified Sales Professional (MCSP)


Licensed Florida Real Estate Broker

UNIVERSITY OF PHOENIX, Jacksonville, FL
Completed 60 credit hours towards Bachelor of Science, Business Management

Graduated from U.S. MARINE CORPS LEADERSHIP AND MANAGEMENT ACADEMY

AFFILIATIONS


NATIONAL SALES & MARKETING COUNCIL
JACKSONVILLE SALES & MARKETING COUNCIL
NATIONAL ASSOCIATION OF HOME BUILDERS
NATIONAL ASSOCIATION OF REALTORS
NORTHEAST FLORIDA ASSOCIATION OF REALTORS
ST. JOHNS COUNTY BOARD OF REALTORS
MULTIPLE LISTING SERVICE