ToddDavidsonInc.com
Marketing & Sales Management Strategy, Tactics & Implementation
A career marketer with expertise in driving sales through the development of integrated marketing and sales programs. MBA/BSBA with more than 15 years of experience in both B2B and consumer marketing. Strong leadership skills to mentor and motivate staff, lead cross-functional teams and communicate ideas.
Core Contributions:
* Strategic Marketing
* Ideation / Product Development
* Business Development
* Integrated Marketing
* Employee Coaching
* Top-Line / Bottom-Line Growth
* New Product Introductions
* Vendor Management
EXPERIENCE / FUNCTIONAL HIGH-LIGHTS
MARKETING & SALES, SVP Valuescape, Lakewood, CO 2008 Present
Valuescape, a national provider of technology driven real estate appraisal management services and consulting.
* Market Development. Responsible for market identification and the development of both strategic and tactical efforts to maximize client potential and develop new markets. Developed and initiated formal sales procedures including target analysis, goal setting, reporting and growth plan development.
MARKETING & SALES, VP - The Fowler Group, Inc., Arlington, TX 2004-2008
TFG is a full-service design & marketing agency providing both strategic planning and tactical execution of cross media campaigns including graphic design, print, advertising, promotions, and on-line marketing services. Clients included: D.R. Horton, Trinity Forge, Village Homes, the City of Fort Worth and Hanley Wood.
* Business Management. Operations director of a four part executive team responsible for daily and strategic decision making regarding agency procedural, managerial, client and personnel changes. Managed the set-up of a new print division with an ultimate revenue contribution of 25%.
* Business Development. Developed and managed all sales initiatives. Responsible for a 4x client base growth and sales increase of 300% in my area. Worked with clients to develop marketing strategies, tactical plans, relationship expectations, and to identify future client growth opportunities.
MARKETING CONSULTANT - EventSmiths, LLC, Littleton, CO 1999 2004
EventSmiths was created to provide promotional, event and integrated marketing solutions designed to provide meaningful revenue generation and strategic goal attainment. Clients included: Quiznos Subs, Saab, Natural Balance, Vail Valley Foundation (with Proxy) and many more ranging from health food to high-tech.
* Promotional Programs Development. Conceptualized and developed regional and national promotional programs including product demonstrations, sponsorship programs, turn-key trade shows, sweepstakes, sales events and experience based branding events. Integrated a broad range of mar/com tactics in order provide a comprehensive promotional program with quantifiable results.
* Strategy Consulting. Responsible for the analysis, development and recommendation of client marketing strategies and communication programs regularly associated with measurable sales growth.
* Project Management. Developed the systems necessary to successfully manage and prioritize, multiple client projects keeping strict adherence to deadlines and budgets; regularly reduced client project expense by 15% to 20% while opening the door to additional agency business.
* Creative Management. Sourced and managed creative and production agency relationships including PR, Web development, advertising and staffing agencies. Oversaw budgetary commitments and provided creative direction to ensure client brand integrity.
MARKETING DIRECTOR - Zapotec Software, Inc., Lakewood, CO 1997 - 1999
Sold to JDA Software, high-tech start-up Zapotec Software developed and marketed co-op and trade allowance management software to national and international retailers, distributors and manufacturers including Gart Sports, Ultimate Electronics and hardware distributor Distribution America.
* Integrated Marketing. Developed all marketing and sales support programs in close coordination with Sales Director including product launch and long-term promotional strategies; the integrated sales and marketing effort produced a $0 to $3 million growth curve within the organizations first year of operation. Comprehensive launch and promotional programs included an award winning (American Marketing Association) direct marketing program, advertising, public relations, Web marketing, sales aids and trade show marketing.
* Tactical Planning and Execution. Sourced and managed all creative development and PR initiatives providing strategic guidelines and creative direction; developed creative briefs, Web content, sales collateral; conducted regular project status reports directly to company President and board.
DIR. OF MARKETING AND SALES (Sports Nutrition) - Natural Balance, Inc., Castle Rock, CO 1994 - 1997
Sold to Nutraceutical, Natural Balance develops, manufactures and markets over 65 consumer products to retailers and distributors worldwide including Wild Oats, Wal-Mart, Safeway and specialty retailers.
* Product / Brand Management. Managed product differentiation and brand identification through distinctive branding strategies including consumer sampling programs, packaging design, event marketing, and retailer focused advertising and merchandising strategies tripling sales of target markets.
o Market Research. Constructed consumer and market profiles through consumer focus groups, product testing, retailer surveys and competitor profiling, providing sound data for meaningful strategic planning.
o New Product Development. Conceptualized, developed and launched a new consumer packaged goods product category; managed cross functional team of food specialists, package designers, distribution specialist and external manufacturers through the stage-gate system development process; product sales exceeded expectations.
* Promotions / Sponsorship. Managed field marketing activities at over 35 promotional events and tradeshows annually; managed tactical execution of all event participation and sponsorships (athlete and event) ensuring brand integrity and sales integration.
EDUCATION
Masters Business Administration (MBA)
Daniels College of Business (DU) - Denver, CO
Business Administration - Marketing / Advertising
University of Denver - Denver, CO
Certification Marketing
University of Colorado - Denver, CO
Advertising
University of California Berkeley, CA
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