JAMES CHRISTOPHER MAGUIRE
MARKETING, COMMUNICATIONS AND SALES EXECUTIVE Multifaceted professional career punctuated by measurable success in advancing brand value and shareholder equity. Best practices employed at Fortune 500, private, and A/E/C organizations are at the core of my skills in stakeholder communications, strategic marketing, public relations, sales and benchmarking metrics. Equally adept at market evaluation, competitor analysis and go to market sales strategies. A Masters of Science in Business Communication supports my professional career.
PROFESSIONAL OVERVIEW Developed branding, marketing and communication strategies for major brands/corporations including: British Petroleum, Alcoa Aluminum, Korbel Champagne, Brown-Forman Wine Group, and Dover Corporation Created and implemented identity, branding, marketing and communications strategy for a $700 million national multi-office design-build firm resulting in record sales and revenue Identified core competencies relative to growth opportunities within architecture/design-build firm - resulting in over $20 million in new revenue Directed national public relations campaigns inclusive of: messaging strategy, media relations, budgeting and measurement metrics Planned and implemented a $5.5 million national marketing campaign - moving the company from privately held to a publicly traded firm Directed AEC team partnerships inclusive of HOK Sport, government and university officials for arena renovation project Developed sustainable communities trade show presentation and white papers on green building, practice management and sales strategies Strategic and functional responsibility for the development of a proprietary web based CRM program for recruitment, marketing and communication campaigns P&L responsibility for budgets in excess of $10 million, mentoring multi-disciplined 21 person staff and vendor negotiations
BRAND EVOLUTIONARY 2005/ Present PRESIDENT & FOUNDER Managing partner of a branding, marketing and communication consultancy. Develop and execute strategic branding and marketing plans Develop lead generation and sales programs Ideation and creative direction for web 2.0, direct mail and trade publications Functional responsibility for internal/external communication campaigns Plan and execute public and media relations programs Speech writing, event planning and promotion
QUANTUM COMMUNICATIONS 2000/2005 EXECUTIVE VICE PRESIDENT Directed strategic brand and marketing strategies for the clients of a full service-advertising agency. Made regular C level presentations and recommendations to clients and prospects. Consistently set new benchmarks for growing share of customer for clients and agency. Corporate communication counselor Directed consumer insight research Developed new public relations business unit Developed proprietary CRM programs Supervised the direction of web and e-marketing strategies Led creative and marketing strategies for traditional and interactive campaigns P&L responsible, financial oversight, budgeting and forecasting Sales and new business development Mentored account services staff
LOUIS & HENRY GROUP 1998/2000 DIRECTOR, MARKETING, SALES & PUBLIC RELATIONS Directed strategic brand and marketing strategies for a design-build and architectural firm. Identified new prospects and made presentations to C level executives and governmental officials. Ideation and execution of new identity development and brand strategy Led internal teams in the execution of core competency sales program Led web marketing strategies Corporate, governmental public and media relations Generated $20 million in sales in a 12 month period Operations management team Budget and sales forecasting AFFINITY ADVERTISING 1990/1998 VICE PRESIDENT Managing partner of a $10 million, 21-person, full service branding, marketing and public relations agency. Directed branding and marketing strategies for agency clients Directed media and public relations initiatives Increased annual revenues by 28% through niche marketing program Elevated the company to a top 10 ranking of advertising firms P&L, budgeting and forecasting Human resources
EDUCATION Spalding University, Masters of Science in Business Communication University of Louisville, BA in Communications with Honors Becari Spanish Language Institute, Oaxaca, Mexico
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