Name : Chris Maguire
Industry Type : Related Professions
City & State : Louisville, KY
Job Title Vice President
Relocation Preferences : Open
Objective : Senior level marketing, sales, and branding poistion.
Resume :  
JAMES CHRISTOPHER MAGUIRE

MARKETING, COMMUNICATIONS AND SALES EXECUTIVE
Multifaceted professional career punctuated by measurable success in advancing brand value and shareholder equity. Best practices employed at Fortune 500, private, and A/E/C organizations are at the core of my skills in stakeholder communications, strategic marketing, public relations, sales and benchmarking metrics. Equally adept at market evaluation, competitor analysis and go to market sales strategies. A Masters of Science in Business Communication supports my professional career.

PROFESSIONAL OVERVIEW
Developed branding, marketing and communication strategies for major brands/corporations including: British Petroleum, Alcoa Aluminum, Korbel Champagne, Brown-Forman Wine Group, and Dover Corporation
Created and implemented identity, branding, marketing and communications strategy for a $700 million national multi-office design-build firm resulting in record sales and revenue
Identified core competencies relative to growth opportunities within architecture/design-build firm - resulting in over $20 million in new revenue
Directed national public relations campaigns inclusive of: messaging strategy, media relations, budgeting and measurement metrics
Planned and implemented a $5.5 million national marketing campaign - moving the company from privately held to a publicly traded firm
Directed AEC team partnerships inclusive of HOK Sport, government and university officials for arena renovation project
Developed sustainable communities trade show presentation and white papers on green building, practice management and sales strategies
Strategic and functional responsibility for the development of a proprietary web based CRM program for recruitment, marketing and communication campaigns
P&L responsibility for budgets in excess of $10 million, mentoring multi-disciplined 21 person staff and vendor negotiations

BRAND EVOLUTIONARY 2005/ Present
PRESIDENT & FOUNDER
Managing partner of a branding, marketing and communication consultancy.
Develop and execute strategic branding and marketing plans
Develop lead generation and sales programs
Ideation and creative direction for web 2.0, direct mail and trade publications
Functional responsibility for internal/external communication campaigns
Plan and execute public and media relations programs
Speech writing, event planning and promotion



QUANTUM COMMUNICATIONS 2000/2005
EXECUTIVE VICE PRESIDENT
Directed strategic brand and marketing strategies for the clients of a full service-advertising agency. Made regular C level presentations and recommendations to clients and prospects. Consistently set new benchmarks for growing share of customer for clients and agency.
Corporate communication counselor
Directed consumer insight research
Developed new public relations business unit
Developed proprietary CRM programs
Supervised the direction of web and e-marketing strategies
Led creative and marketing strategies for traditional and interactive campaigns
P&L responsible, financial oversight, budgeting and forecasting
Sales and new business development
Mentored account services staff

LOUIS & HENRY GROUP 1998/2000
DIRECTOR, MARKETING, SALES & PUBLIC RELATIONS
Directed strategic brand and marketing strategies for a design-build and architectural firm. Identified new prospects and made presentations to C level executives and governmental officials.
Ideation and execution of new identity development and brand strategy
Led internal teams in the execution of core competency sales program
Led web marketing strategies
Corporate, governmental public and media relations
Generated $20 million in sales in a 12 month period
Operations management team
Budget and sales forecasting

AFFINITY ADVERTISING 1990/1998
VICE PRESIDENT
Managing partner of a $10 million, 21-person, full service branding, marketing and public relations agency.
Directed branding and marketing strategies for agency clients
Directed media and public relations initiatives
Increased annual revenues by 28% through niche marketing program
Elevated the company to a top 10 ranking of advertising firms
P&L, budgeting and forecasting
Human resources

EDUCATION
Spalding University, Masters of Science in Business Communication
University of Louisville, BA in Communications with Honors
Becari Spanish Language Institute, Oaxaca, Mexico





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