Name : Zelda
Industry Type : Construction Recruiters
City & State : Washington DC Metro, DC
Job Title Director of Development
Relocation Preferences : TN
Objective : To expand my career in the field of Real Estate and Construction. My skills are uniquely diverse and range from Construction Project Management to Franchise Sales/Real Estate Development.
Resume :  
Zelda Wade-Morrison

Real Estate Professional with expertise in Retail Real Estate Development, Construction Project Management and Franchise Sales. Strengths include communication, analytical, multi-tasking and organization. Recognized for exceeding company goals and implementing development strategies.


Quiznos, Alexandria, VA2006-2008

Director of Development
Responsibilities include Franchise Sales and Real Estate:
Experienced in selling restaurant franchises, matching prospective buyers with the companys success profile and meeting geographic penetration objectives.
Identified trade areas for development, site selection/trade area analysis, and site package preparation to achieve a goal of 16 sites annually.
Worked closely with Director of Construction, Brokers, Developers and Landlords to ensure pipeline flow and store openings are achieved.

YUM! Brands, Inc., Alexandria, VA1994 2006

Real Estate Manager (2001-2006)
Provided territory leadership and management to achieve regional and individual company store openings and return objectives.
Developed penetration strategies and identified potential trade areas for company-owned stores and franchisees by actively participating in the market planning process. Conducted site selections within proposed trade areas to fill in distribution gaps.
Prepared new restaurant proposal packages by compiling demographics, traffic counts, construction costs, lease negotiations, etc. and presented potential sites to Senior Management to make sound business decisions for development of 5-10 sites annually.
Worked diligently with Construction Managers, Brokers, Developers and Landlords.

Facilities Manager (1996-2001)
Provided Facility Maintenance support for 300 Pizza Hut restaurants through lease reviews, vendor selection, financial budgeting and preventive maintenance programs. Planned and executed minor/major remodel projects.
Supervised Maintenance Technicians and Administrative staff. Provided technical support to Operations.

Zelda Wade-Morrison

Construction Project Manager (1994-1996)
Provided construction project management of new Pizza Hut facilities for retail build-outs.
Responsibilities included site selection, permitting, bidding, contractor selection, financial data analysis and coordination of all construction activities with Operations personnel, landlords and property owners.

Mobil Oil Corporation, Fairfax, VA1986-1994

Construction Project Manager/Environmental Engineer
Provided construction management of new and existing retail service stations and wholesale distribution plants.
Field experience in obtaining permits, design and layouts of facilities, cost estimating, preparation and expediting bid packages and processing purchase orders. Maintained a $10 million annual budget while administering contract administration procedures and overseeing project construction throughout the Northeast U. S.

North Carolina Department of Transportation, Raleigh, NC1984 - 1986

Design Engineer
Supervised a staff of technicians in the design and development of interstate signs for North Carolina Highways. Responsibilities included project scheduling, technical assistance and performing field surveys.

Westinghouse Electric Corporation, Asheville, NC1982 1984

Sales Engineer
Provided technical support to field sales offices, i.e. technical data, pricing, shipping schedules, sales policies and commercial guidance. Conducted product field presentations to suppliers and customers in manufacturing facilities.

Masters of Business Administration, Averett University, Danville, VA 2002
Bachelors of Science Civil Engineering, Tennessee State University, Nashville, TN

International Council of Shopping Centers (ICSC)
Women In Retail Real Estate (WIRRE)

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