Steve Walden


SENIOR SALES MANAGEMENT EXECUTIVE
Increasing Revenues & Profitability / Capturing Market Share / Improving Operational Performance

Distinguished 20+ year career reflects a history of success in generating strong financial, market and operational results. High-caliber general management qualifications combined with strong sales, marketing, and business development skills. Successful at analyzing operations, identifying strengths and weaknesses, and implementing strategies, policies, and systems to improve organizational and bottom line performance. Excel at inspiring staff and facilitating change to meet financial, operating and quality objectives; proven strength in motivating individuals who work well together to accomplish set objectives. Maintain an optimistic, can do attitude.

P&L and Sales Management / Long-Range Planning / Organizational Development
Budgeting & Cost Control / Total Quality Management / Sales & Market Planning / Sales Forecasting / Major Account Development / Coaching & Counsel / Succession Planning / Recruiting, Hiring & Training

Professional Experience

September 2007 to Current; National Sales Manager - West
Schield Family Brands, Medford WI
Responsible for All Schield Family Brands; Weather Shield, Peach Tree, Vetter, Crestline & Visions for Western USA and international sales in China, Japan, Australia, Canada and Mexico.
Re-structured entire sales team, integrated three sales groups nationally to a single sales force responsible for all brands.
2009 Sales growth 9%, 2008 Sales growth 14% .
Lowered selling expense 47%.
Sr Manager responsible for development and launch of new Remodeler Program Program has increased distribution in our remodeler market segment over 43%.
Currently launching Commercial Window and Door Program, targeted to light commercial and institutional projects.

October 2006; Western U.S. Sr. Regional Sales Manager
Weather Shield Windows and Doors; Medford, WI
Responsible for all Wood Window Sales, Colorado and west including Canada
Re-structured Scottsdale corporate store/showroom to stand alone business unit
Changed compensation for all direct reps in Scottsdale and Utah to margin based commissions resulting in 26% sales growth and 9% margin improvements.
Removed 2 step distributions in Southern CA. Replaced with factory dealer reps, Sales up 41%, margins increased 12.5%.
Opened sales and service office to support Southern CA. region.
Opened new store/showroom in Las Vegas
Implemented quarterly performance and bonus program for Dealer Sales reps in my region, currently being implemented company wide.
2007 Sales up 24% for entire western region.





STEVE WALDEN PAGE 2

2000 to September 2006; Sales & Marketing Manager
Milgard Manufacturing; Hollister, CA
Increased sales 102% (55MM to 111MM) from 2000 to 2005.
Grew market share from 26% to 49%
Product champion for new entry door program:
Implemented product roll out plan for all 16 Milgard locations
Created Training programs for Inside Sales, Outside Sales and Customer base
Developed pricing and margin requirements for all regions
Developed new commission and bonus plan to leverage plant capacities and improve ROI, resulted in a 1.2MM impact to the bottom line for 2005
Directed business building efforts by managing a multi-channel complex sales network; dealers, big box, brokers, lumberyards, national accounts, distributors and direct business.
Full P&L responsibility for 5 departments/divisions (approx.120 employees)
Primary leadership role in all areas including: budgeting, forecasting, creation of marketing tools and co-op advertising programs, development of sales training, customer training programs and service programs.
Developed and implemented a Milgard window installation program targeted to National Builder accounts.
One of 7 Milgard Managers to facilitate/create Milgards L.D.P. (leadership development program) for all executive managers 2001,2002,2003, 2004, 2005
Interim Finance Manager from Feb 2004 to Dec 2004
Managed all Finance Operations including, cost, general ledger, inventory, 2005-2010 long range plan, 2005 location budget and SOX compliance.
People Development:
Promoted 2 Sr. Sales reps to Sales Managers at sister locations
Promoted Developer Sales Manager to National Accounts Manager (corporate).
2004, 2005 recognized as leading sales organization in Milgard for people development and recruitment

1998 2000; Senior Sales Representative
Milgard Manufacturing; Hollister, CA
Presidents Club Award recipient for 1998, 1999 and 2000 (top15 sales people in Milgard)
Supervised 4 outside sales representatives
Personal sales and team sales exceeded 28% growth

1997 1998; Sales Representative
Milgard Manufacturing; Hollister, CA
Managed dealer sales territory for San Benito, Monterey and San Luis Obispo Counties.
Grew sales from 3.3MM to 4.8MM
Instituted new service policies/procedures for San Luis Obispo County.

1993 1997; Regional Sales & Marketing Manager
Culligan Water Inc.; Fresno & Salinas, CA
Responsible for in excess of 50 full time employees
Managed sales and marketing activities for three independent Culligan Franchises
Grew sales over 27% per year
Received Circle of Excellence Award 1996,1997 by Culligan Inc. (top 12 sales managers nationally)

AFFILIATIONS
United Way Board of Directors; Make A Wish Foundation Board of Directors