application/x-httpd-php executiveresumesdetails.php HTML document text Lew Klein


Name : Lew Klein
Industry Type : Director of Marketing Communications
City & State : Chicago, IL
Job Title
Relocation Preferences : Building Products - Equipment
Objective : Chicago
Resume :  
LEW KLEIN
1440 N. Lake Shore Dr., Apt. 8CPhone: 312-787-6644
Chicago, Illinois 60610
SUMMARY

Director of Marketing Communications with progressive levels of experience in consumer, B-to-B and financial service organizations. Track record for successfully integrating all phases of marketing including branding, advertising, media, public relations, promotions, in-store merchandising and trade shows.

PROFESSIONAL EXPERIENCE

Quill Corporation, Lincolnshire, Illinois 2007 Present
A $1.5 billion dollar direct marketing division of Staples, Inc., the largest and most profitable office supply company in the world. Within the last year has gone from primarily a 50-year-old print catalog producer to one of the top-25 retailers in the country with over 70% of all sales coming from the website or from emails. In 2007, Quill will do nearly $1 billion dollars in sales from Quill.com and another $100 million from email marketing.

Director of Marketing Communications
Reporting to the V.P. of Customer Development, responsibilities include all branded content online, in emails and in print media. Managed all public relations, internal and external communications, charitable contributions and positioning of Quill to the high-tech community.
Developed a new online community called Office Living to capture and retain key demographic audience of 35 to 55 year-old office administrators, anticipating additional revenue.
2 direct reports; a Public Relations Specialist and a Marketing Manager who specializes in online marketing programs including, Rich FX catalogs, VoiceWalk campaigns, Avatars, and Widgets. Indirectly oversee the output of the internal Channel Marketing group consisting of 60 designers, editors, copywriters and production personnel.

S.USA Life Insurance, Inc., Chicago, Illinois 2006 2007
S.USA is a subsidiary of SBLI USA Mutual Life, a 65-year-old company with over $1.5 billion dollars in assets. Corporate headquarters based in New York City, NY.

Director of Marketing Communications and Advertising
Reporting to the Executive Vice President of Sales and Marketing, directed all marketing communications, advertising and public relations activities for both S.USA (National) and SBLI USA (New York). Managed U.S. and Puerto Rico advertising agency with a total media budget of $4.3 million dollars. Departmental budget in excess of $7 million dollars including 5 people; a Public Relations Manager, Direct Mail Manager, 2 Marketing Specialists and a Marketing Coordinator
Launched national DRTV advertising campaign increasing leads by 62%. Over the course of a year generated over 24,000 qualified leads with a 24% closure rate, exceeding expectations.
Developed measurable local, regional and national marketing initiatives that result in over 30% of company sales.

ITW PASLODE, Vernon Hills, Illinois 1996 - 2005
A $450MM Division of Illinois Tool Works, a Fortune 200 company and manufacturer of engineered tools, fasteners and components servicing the consumer and commercial markets.

Manager, Marketing Communications
Reporting to the National Marketing Manager, responsible for developing and implementing national advertising campaign in excess of $1 million. Managed overall department budget of $5 million. Supervised a department of 2 direct reports as well as outside ad agency and public relations firm.
Initiated very first corporate identity program. $2 million program included market research that led to new corporate logo, corporate identity guidelines, advertising campaign, public relations, and new participation.
LEW KLEIN, Page Two

Managed successful public relations efforts with yearly advertising equivalency representing more than 3-time return on investment equal to $500,000 in advertising.
Implemented and maintained real-time lead generation and database management program producing a yearly average of 50,000 warranty card returns and 10,000 plus leads contributing to over 10% in incremental sales.
Directed yearly premium incentive program that has increased sales of merchandise each of the last 10 years to well over $150,000.
Managed fulfillment and distribution of over $1 million in point-of-sales materials with more than 50 orders weekly.
Developed e-strategy, content and design of company's award-winning website. Website averages 60,000 hits per week.
Managed all aspects of 7 national trade shows (including the International Homebuilders Show) and 25 local events each year.
Received numerous awards including the 2001 Hardware Industry Packaging Expo Award, 2001 American Hardware Manufacturing Association (AHMA) Merit Award for Display Merchandising, and the 2005 Design of the Times Silver Award from the In-Store Marketing Institute.

ITW BRANDS, Schaumburg, Illinois 1993 -1996
$180MM Division of ITW focusing on mass retail merchants including The Home Depot, Lowes Companies, and Menards. Retail Business Unit merged with ITW Paslode Unit in 2004.

Marketing Services Manager

ITW BUILDEX, Itasca, Illinois 1992 -1993
$100MM Division of ITW, Buildex manufactures and markets specialty fasteners primarily to the commercial construction market through specialty fastener distributors.

Marketing Services Specialist



EDUCATION
Master of Fine Arts and Design
University of Illinois, Champaign-Urbana
Major: Industrial Design

Bachelor of Business Administration
University of Miami, Coral Gables, Florida
Major: Finance

PROFESSIONAL STRENGTHS & INTERESTS
PC and Macintosh computer capabilities including MS Office Suite and Adobe InDesign.
Leadership training, Trade Focus training, Product Line Simplification (PLS) training,
80/20 Principle Training, USA Training, LOMA Insurance Classes.
Strong analytical, verbal and written communication skills.
Team leader with excellent management skills.
Portfolio Available Upon Request






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