Name : Connell Rouse
Industry Type : Building Products - Equipment
City & State : Greensboro, NC
Relocation Preferences : NC, SC, TN, PA
Objective : To secure an sales position that will provide growth opportunities based on performance.
Resume :  

Broad-Based Skill Set, 17+ Years of Experience in Building Material Sales Management, National Sales, General Management and Year-Over-Year Portfolio of Business Development Success.

Senior Executive with deep experience and demonstrated success in Business Development, General Management, Marketing, National Accounts, Distribution/Operations, and Training/Development. A proven track record of strong revenue, margin, and profit growth. Skilled in building and developing high performance teams. Excels in developing strategic plans to accelerate new market opportunities.

Core Knowledge & Skill Areas:
Sandler Sales President ClubSolutions Selling StrategiesRead Blue Prints & CAD
Trusted Adviser Sales RoleDevelop Strategic VisionService Strategies/Solutions
Product LaunchNiche Market DevelopmentProcess Redesign/Streamlining
Sales Pipeline ExpansionTeam Coaching & MentoringRegulatory Compliance Issues

The largest full line supplier of disposable items, supply items, janitorial maintenance programs for grocery stores, restaurants and assisted living facilities in the Southeast.
KEY ACCOUNT MANAGER, Brown Summit, NC (2008 Present)
Full responsibility for Mechants Distributors Inc. (MDI) account management.
Selected Accomplishments:
Successful launch of new janitorial and sanitation chemical program to independent
grocery chains with 95% closing ratio.
Achieved total 2009 revenue and profit goals by April 24th.
ELIXIR INDUSTRIES, Mission Viejo, CA 1992 2008
A 200 million dollar building material manufacturer, steel job shop, window distributor and aluminum extruder that are also listed as one of the top 100 door manufacturers.
DIVISION MANAGER, Reidsville, NC (2002 2008)
Held full P & L responsibility for manufacturing /distribution operation selling to general contractors, architects, LBM, residential builders and OEM manufacturers.
Selected Accomplishments:
Developed a new vinyl window that exceeded architect expectations and Weaver Cooke Construction installed the MGM windows in the dorms at A & T University Greensboro, NC.
Developed aluminum extruded lineal threshold support with integrated receiver.
Taught sales team to read blueprints, do takeoffs and generate quotes for the estimators.
Developed a custom sized insulated door for the new sealed crawlspace method of residential construction.
Requested by the VP of Operations to assist in door certification for Florida Product Approval, working with NAMI and RWC engineering, achieved this goal on 9/17/2007.
Developed lean manufacturing in our manufacturing line, by implementing a Kaizen method of cell production that resulted in 21% greater efficiency with improved quality.
Implemented JIT (Just In Time) delivery of manufactured products 100% by reducing the standard lead-time from 10-working days to 5-working days.

CONNELL ROUSE (Professional Experience, Continued) Page 2

NATIONAL SALES MANAGER, Crossville, TN (1997-2002)
Oversaw all aspects of contract administration, customer relationships, shipping, logistics, acceptance of financial terms, developed volume based rebate program, managed division based sales efforts at 17 national locations and profit /loss reviews.
Selected Accomplishments:
Leveraged relationship building, with major OEM national accounts, resulting in an increase of revenue by 100%.
Introduced a value added decorative door glass product line from ODL that successfully generated an 87% m/u.

DIVISION SALES MANAGER, Reidsville, NC (1993 1997)
SALES REPRESENTATIVE, Reidsville, NC (1992 1993)
Developed relationships with established customers which generated new business and secured new accounts through management leadership. Directed all multi-state sales/marketing strategies, including hiring, firing, goal setting, motivation, coaching and created a comprehensive sales training program.
Selected Accomplishments:
Created a volume incentive program for major customer that drove significant increases
in revenue.
Based on performance promoted to sales manager within the first three months.
Built ongoing business with multi-state annual sales growth of 37%. Accomplished this goal by sourcing aluminum coils from Nichols Aluminum and distributed them to OEM manufactures of cargo trailers that include Carry-On-Trailers & Homesteader. Elixir Industries became Nichols Aluminum largest customer as a result.
Constructed a new product that involved listening to customer needs, created a corrective action team with the customers line personnel and developed an extruded powder-coated aluminum door surround that we are still selling today at a 24% m/u.
Demanded new testing for the metal roof product line that proved the superior strength of our product, increase live load (snow load) from 20psf to 40psf. Developed new literature and gained 100% of all roofing business in our market area. Our 2 competitors shut down their roof manufacturing in North Carolina and still do not sell roofing in our market area.

Part owner in this start-up business selling online access to our database of records.

The data base consisted of tax records and real estate sales transactions that we sold to appraisers to assist them in getting comparables, access cost was $ 395 per month.
Increased customer base from 3 to over 400 in six months.


BS in Business Administration

National Association of Home Builders Greater Greensboro Builders Association
National Association of Trailer Manufacturers North Carolina Home Builders Association

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