Name : ALLENGUT
Industry Type : Design Build Firms
City & State : NEW YORK, NY
Job Title VP MARKETING & SALES
Relocation Preferences : USA
Objective : TO INCREASE ROI FOR EMPLOYER, SEEKING CHALLENGES, AND ECO-FRIENDLY COMPANY
Resume :  
ALLEN GUTWIRTH

Public Relations, Promotion, Writer. Placement.. Marketing, Special event & D M
CAREER GOAL IS: To acquire position as a member of the senior management team where I May contribute unique marketing and public relations strategies which increases Corporate Sales, and profitability. Maintaining strong budgetary guidelines through intelligent Spending.
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EXPERIENCE:
VICE President of Marketing & Sales
1988-Present: Elaine Lewis International..
Space Planning Interior Design Firm
Created and implemented marketing campaigns for both trade and consumer press.
Developed Format concepts for local and national TV exposure. All campaigns were targeted to increase Commercial and residential client base, through my efforts billing went from $7.5 million to $20 million annually.
Supervised staff of thirty.
Developed and implemented direct mail Campaigns and created a telemarketing unit.
Packaged and negotiated an agreement for Ms.Lewis which resulted in a major advance and the release of her book Less Is More- a Practical Guide to Maximizing the Space in Your Home- Publisher- Viking Press.
Conceived the Public relations effort to launch the book in all media.
Created website: www.elainelewisinternational.com

Vice President of Marketing & Sales
1984-1988: Beefsteak Charlie & Bombay Palace Companies
Developed and implemented multi-million dollar campaigns and public relations efforts tied to seasonal
(125 full service relaxed dining throughout the eastern seaboard)
Responsible for in-house advertising agency with a staff of six. Supervised media buys, and developed marketing and sales promotion campaigns for affiliated theme restaurants.
Promotions. Produced new television and radio spots.
Developed tie-in promotions with various Vendors.
Supervised campaigns for the franchise group; designed industry trade shows.
Created monthly themes for the chain. Conceived a sports bar theme with Jerry Rice of the San Francisco 49ers under the BEEFSTEAK CHARLIE BANNER.


Interfaced closely with Purchasing and operations to develop cost saving programs using barter to purchase food, Furnishings and kitchen equipment.
Developed "BARTER" opportunities which increased the Reach of advertising dollars.
Launched The Chatwal Budget Hotel Group. Developed and implemented marketing Campaigns targeted toward foreign tour group operators. Attended Utell and ITB in Berlin.
Moved 95% of advertising in house, which reduced company's creative costs by 75%.NYU STERN SCHOOL OF BUSINESS
EDUCATION:
MBA NYU STERN SCHOOL OF BUSINESS






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