James A. Zester 8794 Doves Fly Way * Laurel, MD 20723 (C) 240-671-9970 * (H) 301-498-6432
PROFESSIONAL PROFILE Chief Operating Officer, Operations, Sales & Marketing
Driven leader with a strong record of accomplishments driving operational improvement, implementing innovative marketing strategies, achieving sustained long term sales results, and achieving real cost reductions within fast-paced, highly competitive industries. Intuitive strategist & tactical executioner extremely skilled at aligning revenue objectives to short and long-term corporate goals. History of effective leadership, interaction, and relationship management with customers, channel partners, & multi-functional teams across industry, cultural, & cross-functional lines. Passionate mentor & coach who can develop and lead great teams.
CORE COMPETENCIES P&L/Capital Management * Budgeting & Forecasting * Strategic Planning * Product Development Sales Management * Acquisition Marketing * Customer Technical Support * Safety Compliance Production Scheduling * Inventory Utilization * Process Improvement * MRO Improvement
PROFESSIONAL EXPERIENCE
Ilex Woodworking, Baltimore, MD (Design, fabrication, & installation of custom architectural millwork) Sales & Marketing Manager, 2008 2009 (Sales, Marketing, & Estimating Management) Directed new executive position with full accountability for sales, marketing, & estimating. * Implemented sales development best practices: structured sales management & targeted customer development which resulted in closing $6.0 mil of new business in first 6 months. * Implemented sales management best practices: structured sales management, targeted customer development, & CRM program utilizing internet, mail, & telemarketing programs. * Improved estimating and proposal process enabling more efficient and accurate bid development while increasing proposal output by 20%. * Developed new collateral marketing material including bound business portfolio, bid proposal presentation binders, & created target database for sales & e-marketing. * Refined estimating software to include historical review of major cost codes ensuring a more accurate development of project estimated costs and proposal submittals. * Redesigned estimating format to accurately access job costs which improved margin contribution assessment. * Contributed to the planning and executed company e-mail campaigns.
Nicolock Paving Stones, Frederick, MD (Producer & distributor of professional hardscape products) General Manager, 2006 2007 (Sales Management, Marketing & Operations Management) Executive point-of-contact for new manufacturing facility during construction & start-up. Directed local regulatory compliance, personnel recruitment, & business development for 20+ staff. * Increased 2006 sales by 200% from previous years market entry to $1.2 mil in 9 months through targeted client development. * Continued revenue growth through strategic sales management which increased sales again by 50% through 2Q07. * Developed & executed strategies which included development of new distribution partners, new product roll-outs, & Authorized User Program which resulted in 60% channel growth. * Created marketing program & deployed promotional campaign positioning the company with distinction while cultivating relationships with building products dealer network. * Created marketing program incorporating radio, cable, and direct mail to develop brand awareness. * Deployed promotional campaign utilizing public relations initiatives, trade shows, & product demo seminars. * Led strategic development for new product including product specifications, application identification, launch & roll-out schedule, packaging, and pricing structure.
Oldcastle APG, Crofton, MD (N.A. arm of CRH plc, an intl producer/distributor of building products) V.P. & General Manager, 2002 2006 (Executive Management-Sales, Marketing, & Operations) Fully accountable for $22.0 mil P&L with complete operational, financial, manufacturing, HR, and logistics, oversight for staff of 50+. * Generated nearly $90.0 mil in revenues averaging over 31.0% margin contribution which exceeded annualized budget expectations by over 5.0% over 8 year time period * Delivered average of 23.6% RONA over 8 years by eliminating obsolete assets, strategically replacing/updating capital equipment, & tactically grew sales improving PBIT performance. * Achieved #1 ranking of Belgard (professional product) sales for 8 continuous years growing 20% annually to $13.0 mil. * Lead retail product roll-out to big box customers Lowes, WalMart, & Kmart resulting in #2 Mid-Atlantic region sales ranking totaling $10.0 mil exceeding budget expectations by 13%. * Improved operational efficiency by implementing cost reduction measures resulting in overhead reductions from initial high of 40% of sales to a low of 15.6% of sales. * Managed $6.0MM monthly average inventory balance for finished goods inventory; ensured attainment of corporate inventory goals of 4.0+ annual turns. * Managed weekly, annual, and 5-year forward product production planning which resulted in a 98% order fill, 98% order accuracy, & 98% on-time delivery rates to big-box retailers. * Developed retail/wholesale pricing strategies that aligned customer satisfaction, market conditions, and variable cost factors to targeted company revenue objectives. * Evaluated financial return on capital projects valued to $4.2 mil, marketing promotions valued to $1.5 mil, & personnel investment based on company profit/loss expectations.
General Manager, 1998 2002 * Achieved sustained revenue growth resulting in #1 ranking of Belgard sales for 4 continuous years growing 24% annually to $15.0 mil. * Key member of executive team which directed productivity improvements nationwide; 22% throughput, 13.4% equipment utilization, & 2.1% in product yield over baseline. * Implemented key MRO & QC programs that became companywide best practices resulting in production uptime improvement to company best 92% and reduced junk rate by 50%. * Developed, implemented, and managed capital improvement projects valued from $20K to $4.2 MM resulting in achievement of defined financial impact & RONA. * Managed 2,000+ SKUs for 7 different product categories resulting in 98% achievement of on-time delivery, order accuracy, and order fill-rate to big-box retailers. * Directed new product roll-out including market positioning, product specifications, packaging, & collateral resulting in #1 ranking nationwide and 75% growth within 2 years. * Managed master production plan for annual needs & 5 year production forecasts based on projected trends ensuring adequate production capacity & exceeding 98% big-box fill rate. * Procured largest municipal contract in company history valued at $2.1MM.
AWARDS & ACCOLADES * Oldcastle APG Presidents Award - 2 time award winner; exceeded sales & profit budgets. * J.N. Fauvers Most Promising Service Center - exceeded market & sales growth vs. budget. * J.N. Fauvers Presidents Club - recognized for leading performance beyond expectations.
EDUCATION BS Business Administration, Concentration in marketing, Towson University
CERTIFICATIONS & TRAININGS * Leadership Breakthrough I JFDI, Rapport Leadership International * APG University, Oldcastle
COMPUTER SKILLS * Microsoft Word, Excel, PowerPoint, Publisher, Projects, Outlook, & Access
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