application/x-httpd-php executiveresumesdetails.php HTML document text Rene Guerra, Jr.


Name : Rene Guerra, Jr.
Industry Type : Marketing Manager
City & State : Raleigh, NC
Job Title
Relocation Preferences : Architects
Objective : VA, TX, NC, CA, MD, FL
Resume :  
MARKETING EXPERIENCE
Owner/Marketing & Business Development Consultant, Fairfax Group, L.L.C., Cary, NC
2006-present
- Generated pipeline of $2 - $3.1 million in sales for an IT consulting firm by segmenting the market, identifying target accounts, and developing focused lead generation and marketing campaigns.
- Conducted market research that identified over $500+ million in IT Managed Services in Latin America and presented business plan to client with the objective to penetrate small to medium sized businesses in Brazil.
- Increased sales by 40%- 50% for a real estate firm by implementing a lead generation program through search engine optimization (SEO), event marketing, and e-mail campaigns that increased contact with clients.

Strategic Marketing Manager, Centex Homes, Boynton Beach, FL
2003-2005
- Conducted extensive market analysis and surveys to develop a strategic plan that was implemented and resulted in a 4.6% operating margin upside and increased revenues by $18 - $19.3 million over 2 years.
- Synthesized results from focus groups, surveys, buyer data, and competition to develop and implement a targeted sales and marketing plan that increased sales and traffic by 38% - 45% for 21 new communities.
- Won coveted homebuilding J.D. Power Customer Satisfaction award by managing multiple projects that improved customer service by 100%, on-time home delivery 90% of the time, and new product development.

Director of Strategic Marketing Latin America & Europe, Neoris Consulting, Miami, FL
2001-2003
- Led 8-member team that revamped marketing plans with innovative and ROI-driven marketing campaigns that exceeded marketing goals and increased sales by $9.6 - $10.9 million over 12 months.
- Spearheaded brand re-positioning initiative that supported Neoris transformation from a $50 million consulting office to the 2nd largest IT consulting firm in Latin America with over $300 million in revenues.
- Streamlined marketing costs from $5.3 million to $2.8 million by leading the integration and management of annual strategic marketing and budgeting processes for all IT consulting offices in Latin America and Europe.
- Led 6-member team in creating a portfolio management tool (Stage Gate), that reduced development costs by $1.8 - $2.2 million and development time-to-market by 3-4 weeks for each new solution.
- Created and managed 6-member Market Intelligence team in competitor and acquisition research that resulted in merger and acquisition initiatives of 4 additional companies worth $32 - $40 million.

Senior Consultant - Strategy Practice, Xcelerate Consulting, Ft. Lauderdale, FL
1999-2001 (filed chapter 11)
- Led business re-engineering efforts that modified logistics processes for a Perishables Goods Logistics company with a proved logistics solution that resulted in $13 - $19 million in savings over 2-3 years.
- Increased online rental revenues by 22% - 27% for a major U.S. Car Rental firm by helping client with creative website design, content strategy, online marketing, brand strategies, and usability lab sessions.
- Promoted to senior consultant by receiving superior client satisfaction scores and managing projects on time.

*Additional work experience in technology and finance for companies such as EDS and Hewlett-Packard.

EDUCATION
MBA/Marketing, Penn State University, University Park, PA
1999

BS/Finance, George Mason University, Fairfax, VA
1993

COMPUTER SKILLS
MS Word, Excel, PowerPoint, Outlook, MS Project, Adobe, Internet Research, SharePoint, WebEx, Photoshop, Visio, Lotus Notes, SPSS, Illustrator, Siebel CRM, Pivotal CRM

ACTIVITIES
Non-Profit Volunteer, Mentor Children, Coach Youth Basketball, Cycling, Competitive Sports, Club Leader





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