application/x-httpd-php executiveresumesdetails.php HTML document text Rene Guerra, Jr.

Name : Rene Guerra, Jr.
Industry Type : Marketing Manager
City & State : Raleigh, NC
Job Title
Relocation Preferences : Architects
Objective : VA, TX, NC, CA, MD, FL
Resume :  
Owner/Marketing & Business Development Consultant, Fairfax Group, L.L.C., Cary, NC
- Generated pipeline of $2 - $3.1 million in sales for an IT consulting firm by segmenting the market, identifying target accounts, and developing focused lead generation and marketing campaigns.
- Conducted market research that identified over $500+ million in IT Managed Services in Latin America and presented business plan to client with the objective to penetrate small to medium sized businesses in Brazil.
- Increased sales by 40%- 50% for a real estate firm by implementing a lead generation program through search engine optimization (SEO), event marketing, and e-mail campaigns that increased contact with clients.

Strategic Marketing Manager, Centex Homes, Boynton Beach, FL
- Conducted extensive market analysis and surveys to develop a strategic plan that was implemented and resulted in a 4.6% operating margin upside and increased revenues by $18 - $19.3 million over 2 years.
- Synthesized results from focus groups, surveys, buyer data, and competition to develop and implement a targeted sales and marketing plan that increased sales and traffic by 38% - 45% for 21 new communities.
- Won coveted homebuilding J.D. Power Customer Satisfaction award by managing multiple projects that improved customer service by 100%, on-time home delivery 90% of the time, and new product development.

Director of Strategic Marketing Latin America & Europe, Neoris Consulting, Miami, FL
- Led 8-member team that revamped marketing plans with innovative and ROI-driven marketing campaigns that exceeded marketing goals and increased sales by $9.6 - $10.9 million over 12 months.
- Spearheaded brand re-positioning initiative that supported Neoris transformation from a $50 million consulting office to the 2nd largest IT consulting firm in Latin America with over $300 million in revenues.
- Streamlined marketing costs from $5.3 million to $2.8 million by leading the integration and management of annual strategic marketing and budgeting processes for all IT consulting offices in Latin America and Europe.
- Led 6-member team in creating a portfolio management tool (Stage Gate), that reduced development costs by $1.8 - $2.2 million and development time-to-market by 3-4 weeks for each new solution.
- Created and managed 6-member Market Intelligence team in competitor and acquisition research that resulted in merger and acquisition initiatives of 4 additional companies worth $32 - $40 million.

Senior Consultant - Strategy Practice, Xcelerate Consulting, Ft. Lauderdale, FL
1999-2001 (filed chapter 11)
- Led business re-engineering efforts that modified logistics processes for a Perishables Goods Logistics company with a proved logistics solution that resulted in $13 - $19 million in savings over 2-3 years.
- Increased online rental revenues by 22% - 27% for a major U.S. Car Rental firm by helping client with creative website design, content strategy, online marketing, brand strategies, and usability lab sessions.
- Promoted to senior consultant by receiving superior client satisfaction scores and managing projects on time.

*Additional work experience in technology and finance for companies such as EDS and Hewlett-Packard.

MBA/Marketing, Penn State University, University Park, PA

BS/Finance, George Mason University, Fairfax, VA

MS Word, Excel, PowerPoint, Outlook, MS Project, Adobe, Internet Research, SharePoint, WebEx, Photoshop, Visio, Lotus Notes, SPSS, Illustrator, Siebel CRM, Pivotal CRM

Non-Profit Volunteer, Mentor Children, Coach Youth Basketball, Cycling, Competitive Sports, Club Leader

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