William (Bill) Means

Marketing Professional

SUMMARY

Creative marketing, communications and corporate development professional who has provided vision and leadership to manage diverse geographic and industry programs within multi-national companies. Skilled in creating, budgeting and executing successful strategic programs incorporating research and execution of large, complex programs involving virtually all types of print, video and electronic media. Key areas of expertise:

Strategic Planning
Forecasting & Reporting
Department/Staff Supervision
Program Management
Advertising/Media/Branding
Thought Leadership
Sales Coaching
IT/Knowledge Management
Client Satisfaction
Proposals/ Brochures
Web Based Marketing
Vendor Relations

For Accume Partners Doubled Sales, additional $30 million, within 1 year
-Provided creative management to rebrand, grow and reposition a regional auditing firm into a national risk management and Information Technology consultant
-Managed comprehensive marketing efforts to develop value proposition, brand strategy, target segments, and proactively pursue market opportunities

For Price WaterhouseCoopers Generated sales over $200 million during tenure
-Provided leadership and vision for industry-based, cross-line of service strategic marketing efforts providing planning, coaching and proactive communication
-Identified and prioritized customer /prospective customers, collaboratively developing multi-channel marketing approach, innovative communications and coaching
-Agency interface for business unit specific initiatives (advertising, research, events)
-Task force leader for internet marketing/communications
-Developed client brochures and presentations, proposals, and internal newsletters
-Managed budgets, vendor relationships and performed cost-benefit analyses
-Responsible for multi-million dollar budget and supervision of production staff

For Raytheon Engineers & Constructors Consistent multi-million dollar revenue growth
-Managed marketing, communications and strategic business initiatives for a $1 billion + subsidiary, including proposals, presentations and direct mail
-Developed press releases, brochures, and client and internal newsletters
-Organized pharmaceutical and healthcare related business unit, supported by flagship events in multiple U.S. cities, managing multiple vendors
-Developed advertising campaigns and managed agency interface
-Responsible for multi-million dollar budget, 20 employee department

For American Marketing Association Philadelphia Enhanced and grew a non-profit
-Served as Chapter President; planning and executing monthly communications and events for marketing professionals in Metro Philadelphia
-Managed multiple vendors in the planning and execution of chapter activities
-Initiated chapter website and automated event planning/registration process


DETAILED PROFESSIONAL EXPERIENCE

Accume Partners LLC, Moorestown, NJ 2005 to 2008

Managed marketing plans, communications, and proposals for a growing specialty accounting and consulting firm. Initiated new product/service offerings in the areas of enterprise risk management (ERM) consulting, supply chain management and IT architecture. Provided creative marketing strategy and managed support resources for implementation of new brand and value proposition. Managed strategic alliances, advertising, conferences, training and thought leadership. Coordinated strategic forecasting and planning activities with operations professionals identifying, prioritizing and pursuing market opportunities based upon profitability.

PricewaterhouseCoopers, LLP, based in Philadelphia, PA 1997 2005

From initiation of the worldwide Firm until sale of the Management Consulting Services business fulfilled a global role, reporting to a German-based Industry Leader. Managed Consumer Industrial Products and Services (CIPS) industry program development activities, including brand and value proposition development, identification and pursuit of strategic targets, major proposals, sales collateral, website and video for meetings and tradeshows for the Americas, Europe Middle East and Africa, and Asia Pacific theaters. Worked with Firm Leaders to develop and execute creative marketing plans and budgets, operations and training strategies.
Developed vision and implemented global strategic marketing plan successfully merging and organizing resources of over 12,000 professionals in 137 countries through group meetings and events, web-base initiatives and proactive communications.
Designed Branding/Thought Leadership events, brochures, publications and web postings for key initiatives; enhancing communication and establishing market presence.
Created/managed co-operative publishing, conference and advertising partnership with a leading industry publication ($500,000 venture), solidifying market leadership position.
Advised and provided sales coaching on large, global sales efforts and managed creative and artistic aspects of proposals, resulting in numerous multi-million dollar fee awards.
Developed and marketed alliances with several software and specialty solutions vendors.

As U.S.-South East Regional Marketing Director, managed strategic marketing program across a multiple-state, multiple-office region. Performed business planning, research, and provided leadership and coaching for execution to segment and prioritize market opportunities. Supervised and co-ordinated work of office and production staff. Established comprehensive communications programs to share Thought Leadership on a regional basis.
Managed regional marketing strategy and plan with results exceeding established goals
Developed/ implemented Balanced Score Card evaluation program, incorporating strategic account planning, sales reporting, data base maintenance, and customer satisfaction
Managed creative, artistic and production aspects of large proposal efforts, interfacing with global, firm-wide marketing professionals and operations

As a Team Coach/Marketing Leader for local office sales targeting/strategic growth program, developed target company list, value propositions, marketing goals and plans. Organized teams, conducted monthly strategy meetings and planned and executed events. Maintained Sales Activity databases.
Directed Sarbanes-Oxley Task Force, developing thought leadership brochure and organizing and conducting informational seminars for clients and targets and direct mail.
Led web marketing effort in Global IT/Knowledge Management (KM) task force to create standards, guidelines and taxonomy for internal portals and external websites.

Raytheon Engineers and Constructors, Princeton, NJ1993-1997

As Senior Manager Marketing, for this Strategic Business Unit (SBU) of Fortune 100 Raytheon Company, developed and executed vision and implemented marketing and communications plans and programs for commercial and government engineering and construction projects. Managed up to 20 professionals and over a dozen outside vendors.
Developed and aligned multi-year strategic marketing and growth plans with Raytheon corporate. Consistently delivered annual revenue growth of over 20%.
Led direct mail, advertising, newsletter, event, proposal and presentation marketing efforts.
Managed agency relationship and developed strategic alliances.
Sales planning and accounting, interacting directly with internal and external audit.
Thought Leadership, with extensive participation in industry association activities.
Developed strategic partnerships and new product/service offerings with other technology vendors and Raytheon corporate units.
Planned and managed annual flagship marketing event.
Total Quality Management (TQM) Champion.

Career Note: Steadily employed since the age of sixteen. Currently volunteering with several business and charitable organizations, working part-time with a Fortune 100 retailer and acquiring college training in computer graphics. Full- and part-time work experiences have included In-Store Brand Manager Target Department Stores, Point of Purchase Sales and Product Demonstrator Crossmark Marketing, Independent Marketing Consultant/Strategist Event Logistics, Inc., EDP Auditor - Lenox China Direct to Consumer subsidiary, Auditor University of Pittsburgh, Field Market Researcher - Starch INRA Hooper, and Business Development Coordinator Air Products & Chemicals.

EDUCATION

University of Pittsburgh
MBA, Marketing and Finance
BA, Legal Studies/English Writing

Sales Management (PricewaterhouseCoopers) -Fuqua School of Business, Duke University
Camden County College - current course work towards Web/Computer Graphics Certification

PROFESSIONAL CREDENTIALS

Board Member/Budget Director/ VP- Events, Philadelphia Chapter - American Marketing Association
Graduate/Coach Dale Carnegie Course, High Impact Presentations and Coach Skills
Professional training in sales and team coaching, Six Sigma and Total Quality Management (ASQM) and proposal development/management (ShipleyFranklinquest)
Volunteer, New Jersey Department of Labor, Professional Services Support Group
Strong computer skills Microsoft Office 2007 (Word, Excel, Power Point), Visio, and Adobe CS4