Name : John Serraino
Industry Type : Building Products - Equipment
City & State : Cary, NC
Job Title Group Product Manager
Relocation Preferences : SE, NE, SW
Objective :
Resume :  

Profile
Entrepreneurial, personable business professional with 19-years of experience in marketing, sales, and product management. Motivated management style responsible for providing clear and solid leadership to product management teams. Diplomatic, and tactful with all personnel.
Flexible, versatile, multi-tasking, and unfaltering under pressure. Poised and competent with demonstrated ability to easily transcend cultural differences. Thrive in deadline-driven environments. Excellent team-building skills.
Sales and General Management Qualifications
P&L Management
Strategic and Market Planning
Sales and Business Development
Budgeting and Expense Control
Merchandising/Inventory Control Management
Presentations and Training
Staff Development and Motivation
Product Management
Key Account Presentations
Brand Management
Relationship Building
Team Building and Staff Leadership
Product Roadmaps

Cooper Industries-Hand Tools Division, Raleigh, NC 4/2005-5/2009
Group Product Manager-Hand Tools
Senior level position overseeing all hand tool brands ($350M), and then directly responsible for the 2 flagship brands, Crescent and Wiss with sales revenue of $122M. Broad scope of responsibility included P&L accountability, strategic brand and market planning, business development, development of channel programs, sales forecasting, marketing, advertising, pricing, inventory management, and sales training. Supervised 5 direct reports-hired and trained 2 (Product Managers).
Successfully launched 9 new products, which generated $21M in sales over 2 years.
Developed the Crescent brand 100 year anniversary campaign which generated $12M in sales in 2007.
Implemented marketing strategies that exceeded planned objectives by 10%-15%.
Reduced inventory from $1.7M to $600K while maintaining a 98% service level.

Irwin Industrial Tool Company, Huntersville, NC 7/2003-4/2005
Senior Product Manager
Senior Product Manager for cutting tool category. Full P&L responsibility, development and execution of product and sales roadmaps. Driving brand revenue growth into mature channels of distribution through high impact, innovative marketing approach, develop, and launch new products, and implementation of marketing and sales programs and promotions.
Successfully launched new metal cutting snip line in 2004.
Created marketing campaign, pricing structure and sales strategy for new product lines.

QEP Company, Inc., Boca Raton, FL 8/2001-6/2003
Product Marketing Manager
Product/Marketing Manager for the complete range of ceramic tile installation tools and accessories. Conducted market research, and field surveys to improve on existing products, and develop new products. Gathering competitive data for effective marketing campaigns.
Developed new private label program of over 50 skus for Dal-Tile.
Collaborated in development of new training materials for sales force.

Rittal Corporation, Springfield, OH 8/1999-5/2001
Product Manager
Product Manager responsible for the complete range of ISP data communication enclosures and software.

International Staple & Machine Company, Butler, PA 10/1994-7/1999
Product Marketing Manager
Product and marketing responsibility for the full range of pneumatic nailers, and fasteners. Develop and execute marketing plans and programs to ensure profitable growth and expansion of company products.
Established national distribution of products in over 200 accounts.

BUIC S.p.A., Milan, Italy 2/1989-9/1994 International Sales & Marketing Manager
Responsible for worldwide sales of office automation equipment and software through a network of distributors. Traveled worldwide setting up distribution channels, training, and working with sales force.
Doubled sales in 3 years.



Master Degree in International Relations-Boston University, Boston, MA-1988
Member of water polo and crew team
Member of International Relations Society
Bachelor Degree in International Business&Economics-Boston University, Boston, MA-1987
High School Diploma-American Overseas School of Rome, Italy-1983
Student Government Treasurer
1982 & 1983 MVP of the year in Basketball and Tennis
Team Captain in basketball and tennis
Certificate in Project Management-North Carolina State University, Raleigh, NC-2009



Microsoft Office: Word, PowerPoint, Excel
SAP system



Fluent Italian (read, write, and speak)
Conversational Spanish (read and speak)

Professional References Provided upon Request





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