Name : Laura Countryman
Industry Type : Related Professions
City & State : Irvine, CO
Job Title Regional Manager
Relocation Preferences :
Objective : Marketing Expert motivated by action, leadership, direction and results! I specialize in business development, engagement and relationship building and I am looking to both leverage and add to my skills with an innovative, forward facing company where I can make a positive contribution.
Resume :  

Laura Lynn Countryman

15351 Nimes Circle

Irvine, CA 92604

Edgrr12[AT]  321.446.7231


March 2, 2015


Hornberger Management Company

1201 North Orange Street #747

Wilmington, DE 19801

(302) 573-2541


Dear Human Resource Manager,


I believe I have the qualifications and experience to be an asset to your client’s organization in the role Vice President of Business Development. I am seeking a position with their organization that will utilize my years of real estate sales and marketing, public relations, business development and project management experience. If they are looking to grow their brand’s market share through excellent positioning, brand recognition, consumer engagement, analytic information exchange, superior sales networking and consultative solution based sales and SERVICE; I believe I may be an ideal fit. I attach my resume as a first step in exploring the possibilities of employment through Hornberger Management Company with your National General Contractor client in Irvine, CA .


My experience includes:  market plan development and implementation, real estate marketing and sales, sales plan development, national and regional sales management, B2B  C Level and B2C sales, pitch and launch, sales and operations training, recruitment, team building, franchise development, inside and outside sales and pipeline management, project management,  bid initiation including: vendor applications, RFP, RFI, and RFQ preparation and presentation, account management, community relations, event planning, media relations,  advertising (multi-platform: print, web, mobile and  social), trade show development and participation, public speaking and public relations, pitch and negotiation, collateral material development, copy writing, material procurement, vendor/customer relations,  corporate contract development, community engagement, , analytic analysis and capture,  and product research and development. In addition, I have extensive experience in direct mail, sales lead management, desktop publishing, web page development, budget reports, and employee management.


As a member of their organization, I would bring a focus on quality, organization and dependability. Furthermore, I am a team player who “goes the extra mile” with excellent multi-tasking abilities. I bring excellent communication skills, extensive market plan development and proven business development and sales success. Overcoming objections, establishing rapport, building trust and establishing long standing business relationships are my specialty. Their brand will be positioned expertly to leverage sales, increase engagement and their customers will receive exceptional customer service. My computer skills include: MS Office Suites, Adobe, Photoshop, Illustrator, ACT, CRM database management, Salesforce and more. My skills and experience make me an ideal candidate to successfully fill your current needs.


I look forward to speaking with you soon to further discuss the opportunities available to join your team. Thank you for your consideration. Please contact me at your earliest convenience at: (321) 446-7231.



Laura Lynn Countryman








C. 321-446-7231   Email:  edgrr12[AT]




Marketing Expert – motivated by action, leadership, direction and results! I specialize in business development, engagement and relationship building.












Homes & Land Magazine, Tallahassee, FL                                                     2013 - 2014


Management supporting 200 Franchises US, Canada. Specialties include: Managing all franchise operations from launch forward. Providing ongoing support, program, systems, product and sales training (Digital, Online and Print), develop and implement market plan to ensure capture of market share. Complete market study, competitor evaluation, distribution study, audit and location procurement and establish market price point. Establish market plan goals for market share capture, create prospect database, implement drip campaign & prospect DM mailing Implement ad campaigns and special events. Presentation ; RFP, RFI and new consumer engagement. Initiate cold calls, schedule & conduct sales presentations, create branding. Coordinate with creative team and clients to ensure brand compliance. Provide ongoing systems, programs and product training. Best practices implementation. Coaching and modeling to success and greatest profitability.

** 2013 – Secured 3 FHBA Parade of Homes contracts, Digital, Online & Print

** 2014 - Secured 4 FHBA Parade of Homes contracts, Digital, Online & Print

** 2014 - Added More than 200 Online Websites, Print and marketing contracts


TheHomeMag, Barrington, IL                                                                                    2010- 2013


Responsibilities Accomplishments:

Territory =US. Management supporting 29 publications across US, Direct new Franchise Launches. Specialties include: Managing franchise operations from market launch forward. Provide ongoing support, product, program and sales training (Digital, Online , Social and Print)  to ensure capture of market share. Complete market study, competitor evaluation, distribution study, audit and location procurement and establish market price point. Establish goals for market share capture, create prospect database, implement drip campaign & prospect DM mailing. Implement ad campaigns and special events. Initiate cold calls, schedule & conduct sales presentations, create and implement branding and compliance. Conduct web based training for new franchisees. Coordinate with creative team and Franchisee to ensure brand compliance.  Implement coach and mentor best practices.


Homes & Land Magazine, Tallahassee, FL                                                     2005 - 2010


Responsibilities Accomplishments:

Territory =Mid West, Central & North Eastern United States. Management supporting 300+ Franchises US, Canada and Puerto Rico.  Direct new Franchise Launches. Specialties include Managing all franchise operations from launch forward. Provide ongoing support, product, program, systems and sales training to ensure capture of market share. Complete market study, competitor evaluation, distribution study, audit and location procurement and establish market price point. Establish goals for market share capture, create prospect database, implement drip campaign & prospect DM mailing. Implement ad campaigns and special events. Initiate cold calls, schedule & conduct sales presentations, implement branding, conduct web based training for new franchise publisher and advertisers. Coordinate graphics materials collection, directly with creative team and clients to ensure brand compliance and objectives. 

** 2005 - Highest single page count growth 1 issue.

** 2006 - Top 4 national consistent page count growth

** 2006 - Promoted Area Manager - multiple publications.

** 2007 - Promoted National Regional Manager Mid West, Central & North Eastern United States

** 2007 - Highest Market share capture single launch Hattiesburg NS

** 2008 - Highest Page Count Launch New Publisher- New Magazine - Central NC Coast

** 2008 - Highest Page Count Launch Expansion Magazine - New Magazine - Existing Publisher

** Achieved largest sales growth and page count increase in a single issue. ** Consistent growth goal and page count leader.

LAURA COUNTRYMAN                                                                                                                    PAGE 2

ERA KELDORFF CORP., Merritt Island, FL                                               2003 - 2005


Responsibilities Accomplishments:

Developed and executed Market Plan strategy, new contracts, brand compliance, collateral material, production, advertising design, display ads, and magazine ad designs.  Managed budget controls and ROI. Created presentation packages for more than 250 independent agents within local ERA & Coldwell Banker holdings in addition to a Glow Title Company & ERA Mortgage. 


MCRB, Chatsworth, CA                                                                                                   2001 - 2004


Responsibilities Accomplishments:

Explored and identified new market segments for full service direct marketing company specializing in fulfillment and call center services.  New business initiatives included collateral material and RFP development, trade show participation, bid solicitation, bid initiations, concept development, presentations, and qualified lead research. Initiatives required thorough knowledge of all direct mail and fulfillment operations. Pricing, budget controls and quality assurance.  Developed custom report criteria, production schedules and quality control procedures.

** Earned AT&T Outstanding Supplier Service Award for successful national direct mail campaigns.


Brevard Achievement Center, Rockledge, FL                                  1996 - 2001      


Responsibilities Accomplishments:

Developed marketing strategy including public speaking engagements, fundraising, event planning, trade show participation, media relations, and advertising campaigns. Directed and managed publication of collateral materials, web page development, direct mail, desk top publishing, corporate contract negotiations, sales lead management and budget controls.

** Awarded 1999 Leadership Brevard Scholarship ($7,000+).

** Created and launched new web page resulting in national sales increases.

** Secured three new national manufacturing contracts with Hydroponics, Inc., National Latex and   Natural Body Lines requiring the development of an additional two shifts for production department.


MCRB, Chatsworth, CA                                                                                                   1995 - 1996


Responsibilities Accomplishments:

Managed client services for various local AT&T direct mail and fulfillment campaigns including: Acquisition, Loyalty, Retention and Win Back programs. Monthly mail volume = 2mm.  Responsibilities included data file management, postal sortation, multi-cell variable text logic, print production, aggressive scheduling, cost avoidance, quality assurance, problem resolution, customized reports including: drop reports, postage reports, production reports and conversion analytics.


DataXPerts, Simi Valley, CA                                                                                       1990 - 1995


Responsibilities Accomplishments:

Developed marketing strategies for major financial institutions during the big merger/acquisition era. Research initiatives included execution of ‘branch audit” evaluation criteria, merger logistics, schematics, and statistical reporting on deposit activity and location. Developed and executed ad campaigns, new product research, public relations, customer service guides and new service programs.

** Directed and completed over 2,000 site evaluations for Home Savings of America.

** Increased private club membership by 70% in 90 days for the Suntree Country Club.

** Successfully developed branded and launched 14 new products for Outback Secrets.



California State University, Long Beach, CA – Marketing Thesis – Demographic Segmentation

Brooks College, Long Beach, CA – Merchandise Marketing

Valedictorian – Highest Honors Graduate

1998 Leadership Brevard Graduate, (Scholarship Winner)



Available Upon Request




To whom it may concern,

I am writing this letter with regard to my experience over the past 9 years with Ms. Laura Countryman.

Ms. Countryman worked with me in the capacity of Regional Manager. In that time Laura proved to be an extremely valuable asset for both her strategic thinking and operational abilities.

Ms. Countryman is a tireless and conscientious worker, dedicated to the growth of our company and our franchisees. In her tenure at Homes & Land Laura developed extremely strong relationships with our franchisees. Her ability to listen, assess the critical issues that they were confronted with and develop specific goals and action steps created in our customers a deep and enduring trust.

What makes Laura unique is her willingness not only to develop plans and action steps but to get into the trenches with the franchisees and implement those plans. She has also demonstrated a willingness to accept responsibility for the outcomes of those plans regardless of the outcome.

There is no doubt in my mind that anyone considering Ms. Countryman for a position within their company would do well in hiring her. Her dedication, selflessness and work ethic are beyond reproach.


Melinda Coffey

Mel Coffey Sales Manager, South Eastern Territory

National Restaurant AssociationVice President Endurance Business Media / Homes & Land

Mcoffey[AT]  321-246-5584


Jim ReidTransparent - small.png Transparent - small.png Transparent - small.png Transparent - small.png Transparent - small.png

PO Box 6659 — Portsmouth, NH 03802 — Phone: 603.433.2200 — Fax: 603.433.4663

E-Mail: jim[AT]


To Whom It May Concern,

I’ve had the pleasure of working with Laura Countryman through our Homes & Land franchise organization.  I’ve met many Regional Managers throughout my 35 years with the organization, and I can say that Laura was truly the hardest working, goal-oriented, determined, and effective professional that I have encountered.   Laura showed up in the morning ready to work, and used her “free time” to prepare and lay the groundwork for a successful next day.  She didn’t just go through the motions – she works for results.

The only reservation that I have in highly recommending Laura Countryman is that this letter could fall into the wrong hands.  Laura is someone I want on my team – definitely not working for the competition!

Please feel free to call me with any questions.



Jim Reid


Reid Publications, Inc.

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