Kansas City area

Name : Angela Cummins
Industry Type : Construction Technology - Software
City & State : Edgerton, KS
Job Title Marketiing Manager
Relocation Preferences : Kansas City area
Objective :
Resume :  
ANGELA CUMMINS

QUALIFICATIONS SUMMARY

Top-performing marketing expert with the rare combination of creative and project management skills used to plan, research, write, or oversee creation and coordination of various publications for both external and internal use while maintaining consistent brand messaging. Utilized exceptional project management skills to plan, implement, and evaluate special events such as open houses and trade shows. Experienced in evaluating use and usefulness of web site content.. Adept at working with a creative group and guiding marketing execution.

PROFESSIONAL EXPERIENCE


C2Ag, Blue Springs, Missouri 2009-2010
Director of Marketing
C2Ag sells BinManager, a system installed in grain bins to manage the moisture content and temperature of the grain. BinManager enables the farmer to plan the best time to sell his crop and keeps the grain in top condition during storage.

Managed all aspects of marketing, including electronic video mails, e-mail blasts, trade shows, webinars, electronic surveys, brochure production and public relations.
Worked with the worlds largest grain bin company to promote BinManager, including managing and participating in trade shows where average sales were $15K.
Managed three products, including the development of a new product which achieved multiple sales on marketing launch day alone.
Developed relationships with dealers to encourage them to sell BinManager. Sales were made after every dealer meeting.
Surveys had a 50% response rate. E-mail blasts had a 40% open rate and 1% click-through. New product e-mail blast generated immediate sales.

EMBARQ/SPRINT, Overland Park, Kansas 2000-20082000-2008

Online Product Development Manager2007-2008
Managed on-line revenue generation for high-speed Internet portal, myembarq.com,
which had a total run rate of $8.6M.
Identified, developed, executed and managed internal and external online opportunities, including strategic partnerships and online advertising, which encompassed behavioral targeting, social media, mobile advertising and search engine optimization.
Developed online content strategy for small business site to increase revenue by 10%.
Managed small business site, with continued enhancements based on market research of best-in-class portals and competitive activity.
Created search engine optimization RFP, interviewed firms and managed execution.
Managed online advertising using ad networks. Identified new ways to increase revenue, including e-mail advertising, contextual advertising, interstitials and rich media.
Developed and managed a mobile advertising trial, including writing a blog for testers.
Prepared weekly executive summary reporting with analysis of variances and revenue forecast. Reporting was distributed among enterprise senior management.


Segment Marketing Manager, EMBARQ Business 2003-2007
Developed and managed strategic programs for the mid- and large-market segments.
Managed multi-million dollar local voice product portfolio, including e-mail, direct marketing and product launches. Managed creation of collateral, marketing campaigns and sales support.
Achieved revenue growth of 1.5% for the lead product in a declining market.
Led the planning, marketing and execution of customer events, resulting in $4M in sales.
Received Embarq Acclaim Award. Managed direct and e-mail marketing.

Senior Project Manager, SPRINT PCS.com
2000-2003
Led the 3G launch of the mobile applications for Games, Ringers and Screen Savers.
Led an enterprise-wide, cross-functional team, including software developers.
Awarded Sprint Values Excellence honor for the Ringers & More product launch.

MARRIOTT INTERNATIONAL, Bethesda, Maryland1998-2000
Director, Marriott Rewards and Sales Products Manager
Managed all facets of the Marriott Rewards program and a five-person staff.
Led the expansion of Marriott Rewards internationally into Hong Kong, Japan, Germany and the United Kingdom, on time and within budget.
Developed business-to-business products and positioned the sales force as consultants.

RTC DIRECT/WPP GROUP, Washington, D.C.1996-1998
National Account Director, Mead Johnson Nutritionals
Worked on management team of Washington, D.C.s largest direct marketing agency.
Managed five-person staff for Mead Johnson Nutritionals infant formula Enfamil Family Beginnings, a direct marketing campaign for 2M mothers to incent exclusive Enfamil purchases. Managed the creation and production of 27 mailings annually.
Campaign recipients had brand recall of 89% and program recall of 87%.

SPRINT Consumer Services
Senior Marketing Manager, Long Distance1994-1996
Managed Direct Marketing and the Sprint Rewards loyalty program for more than 3M customers.
Within weeks, developed a combined domestic and international Sprint Rewards program, with revenue projected at $230M (trended significantly above forecast).
Managed successful loyalty promotions during intense competition, including a program that was in-market in less than 45 days and achieved a 33% revenue improvement.

BERNSTEIN-REIN ADVERTISING, Fort Lauderdale, Florida1992-1994
National Account Supervisor, Blockbuster Video and Entertainment
Developed marketing and advertising programs for the $60M Blockbuster Video account.
Doubled merchandising account revenue from $1.5M to $3M within two years.
Led retail promotions development, negotiation and execution with partners, including MTV, the Olympic Committee, Disney, FOX TV, NBC, Sega Genesis, TCBY and Philips.
Supervised fulfillment and shipping of fulfillment houses for 3,000 stores.

HALLMARK CARDS, Kansas City, Missouri1987-1992
Senior Marketing and Promotions Planner
Worked with independent and public television stations to promote the Emmy-award-winning Zoobilee Zoo, including a fan club targeted at children 4-11 years old.
Managed external partnerships, including Hasbro, Mattel, Fisher-Price and Crayola.


B. S., Agricultural Journalism, Kansas State University (KSU), Graduated with Honors
B. S., Mass Communications, KSU; Advertising, Magazine Production & Public Relations minors





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