Carole A. Fanning, Technical Marketing Writer

415-786-5832
carole[at]radicalads.com
4 Anchor Drive, Apt. F-436
Emeryville, CA 94608

Professional Summary
Technical Marketing Writer for technology companies including Apple Computer, Cisco, HP, IBM, Meru Networks, Microsoft, Oracle, Panasonic, Stratify, Sun Microsystems, and Symantec. Experienced managing teams. Twelve years of experience at Agency.com, Arc Worldwide, Clear Ink, Decision Council, MarchFirst, ModemMedia, and Razorfish agencies.

KLM Creative5/2007 to 10/2009
Managed integrated marketing campaign for Panasonic Toughbook computers. Directed design and writing teams to ensure communications were on target with strategic goals of the campaign.
Managed creation of go-to-market materials for the Startup Essentials program at Sun Microsystems.
Managed internal newsletters for Cisco Systems.

ModemMedia1/2007 to 5/2007
Developed direct mail for HP.
Managed Microsoft partner email newsletter.

Arc Worldwide Advertising Agency6/2006 to 12/2006
Developed strategy for Visa small business ad campaign (TV and radio broadcast).

Razorfish1/2006 to 5/2006
Developed online Visa campaign: site copy, banner ads, email.

Quris4/2005 to 12/2005
Developed email campaigns for DirecTV.

Agency.com 1/2005 to 4/2005
Developed print and online rules guide for bank managers and card manufacturers.

Wine.com 9/2004 to 1/2005
Managed re-branding of web-site, email, and print brochures.

Oracle 4/2004 to 8/2004
Wrote demand generation materials to promote the G5 database solution and related business Webinars.

LookSmart6/2003 to 3/2004
Wrote direct email, case studies, and online material about search marketing solutions.
Consulted with product managers, sales, and marketing staff to pitch concepts and implement creative.

Electronic Frontier Foundation 1/2002 to 5/2003
Developed mission statement, masthead tag line, direct mail, and banner ads for this digital rights
non-profit.
Print ad campaign ran in Rolling Stone, Spin, and Blender magazines and increased membership by 35 percent.

Clear Ink Agency 12/2000 to 12/2001
Wrote online (direct email, Flash features, banner ads) demand generation and print collateral campaigns for
Aspect, Commerce One, Niku, and salesforce.com.
Interviewed engineers at Asera, an Enterprise Software company, to write corporate brochures, white
papers, CD ROM, and site copy.
Created visual and copy concepts for ad campaign at the Oakland Airport for The East Bay Business Times.
Worked with designers and creative directors, presented creative in client meetings, and managed junior
copywriters.

Quokka Sports2/2000 to 12/2000
Developed Flash features, sidebar ads, and banners for Quokka sponsors including Intel, Compaq, and
Computer Associates.
Wrote articles for adidas Tech Launch 2000, a product demonstration at the Olympic training center.

MarchFirst 4/1999 to 12/1999
Conducted interviews and wrote articles for the Apple Computer Imagine tabloid.
Edited online versions of six articles.

Founder/Owner Litigation Arts 1/1986 to 3/1999
Consulted with law firms to produce courtroom exhibits under stringent deadline pressure.
Managed designers, animators, photographers and vendors.

Education
Bachelor of Arts Degree University of Colorado

Marketing and Copywriting Courses San Francisco State University

Broadcast Internship KFOG Radio, San Francisco

Languages
Conversational French