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Aaron Smith, LEED AP
I currently handle all sales, marketing, public relations, advertising, channel, website activities for a $50MM division of a green building products company. My career objective is to move to a VP position, focused on business development and sustainability.
My bio is as follows:
Aaron Smith is the Director of Commercial Sales at Uponor and a passionate advocate of green and sustainable building practices for the commercial and residential building sectors. Smith started the Commercial Group at Uponor and has more than 16 years of sales and management experience for companies including Canon and Kohler. Smith was also a licensed builder in the State of Minnesota. He attended West Point, holds a Bachelor of Science degree from St. Cloud State University and is currently completing an MBA in Sustainability at the San Francisco Institute of Architecture. Additionally, Smith completed the LEED AP credential for the Leadership in Energy and Environmental Designs Green Building Rating System. He is also a professional member of the United States Green Building Council (USGBC), the American Society of Heating, Refrigerating and Air-conditioning Engineers (ASHRAE), the American Society of Plumbing Engineers (ASPE) and Commercial Building Energy Alliance, as well as a member of the sustainability team at Uponor, where he leads the companys vision for creating and maintaining best practices for sustainable solutions in corporate America.
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Aaron C Smith5490 Ridgewood Cove 952.472.0874
Minnetrista, MN 55364 612.325.5719
Keywords:
Professional experience: VP Sales and Marketing, VP Business Development, National Sales Manager, Director Sales and Marketing, Director Sustainability, Director Strategic Accounts, Senior Manager Strategic Initiatives, Director Business Development
Uponor (formerly Wirsbo) present
Director of Sales National Commercial, Business Development, Sustainability
Hired to start Commercial sales initiative for Uponor in North America - $50MM in annual commercial sales activity 7 direct reports focus on engineers and building owner groups
Member of cross-functional group level team across all Uponor markets in Europe
Strategic analysis of opportunities in market, placement of resources, hiring of head-count for Commercial team, as well as marketing, product development and management, public relations and engineering support of these key segments
Drove website, literature, advertising and trade show support across Uponor to support success in new market opportunities
Drove new product development ideas with the product management and engineering teams to support national accounts
Drove focus of Commercial group into retail and hospitality segments with major specification wins at WalMart, Target Stores, Hilton Hotels
Attended Uponor Leading Performance training in Helsinki, Finland for high-potential Directors
Attended Center for Creative Leadership in San Diego, CA.
LEED Accredited Professional
Member of USGBC, local member of USGBC Headwaters Chapter
Member of Center for the Built Environment at Berkeley
Affiliate at Western Cooling Efficiency Center at UC Davis
Member of Sustainability Team at Uponor driving LEED-EB into existing buildings and responsible for iimplementing LEED certified at Uponors new distribution center in Lakeville, MN
Harborside Homes January 2003 Jan 2007
Owner, President, VP- Sales, Marketing & Operations, Business Development
Licensed Minnesota Builder started and ran luxury building and remodeling company
Analyzed performance of subcontractors and vendors and brought on new resulting in better quality finished product for clients
Ran day-to-day operations and sales at $4M building and remodeling company with 12 employees doubled revenue while improving margins while in position
Conversational Spanish/Portuguese
Kohler Companies July 1996 - Dec 2002 Robern & Kohler Branded Bath Cabinets January 2001 Dec 2002
National Sales Manager Expo/Home Depot, The Great Indoors/Sears
Drove Sales/Marketing Improvements that led to 80% sales growth for 2001, 2002 65%
Managed 5 regional managers and 19 rep agencies - $4.5M in retail sales
Drove Continuous Process Improvements back to manufacturing - savings of over $400,000
New Product Development Committee
Robern & Kallista August 1999- January 2001
Regional Sales Manager Central U.S.
50% sales growth for luxury division of Kohler selling luxury plumbing distributors with pull-through sales to architects/specifiers/luxury hospitality
Cross-functional design work with Ann Sacks Tile & Stone and Barbara Barry furniture from Baker
Led 2 of my 7 rep agencies from worst-to-first territories in U.S.
Selected to attend the Kohler Leadership Forum for senior management
Retail Store Opening Process Re-design Team Leader
Mentor for New Regional Managers
Kohler - Plumbing North America
Senior Regional Manager Minneapolis, MN July 1998-August 1999
Regional Manager Minneapolis, MN July 1996 - July 1998
114% growth in 1997 - 112% growth in 1998 Sales Excellence Award selling through wholesale distributor accounts; Westburne, Ferguson, FirstSupply, Pipeline-pull through sales to plumbers and builders
Chosen Kohler Sales Advisory Council 1999 top 6 reps nationwide in company
Mentor for new employees
Shower Door New Product Launch Team
Tab Products May 1994- July 1996
Sales Representative selling Filing/Scanning Systems Minneapolis, MN
IOS Canon June 1993- May 1994
Sales Representative selling Copiers Minneapolis, MN
Education:
Professional Associations:San Francisco Institute of Architecture September 2008 present
San Francisco, CA
Masters of Business Administration in Sustainability
St. Cloud State University August 1992 May 1993
St Cloud, MN
Major: B.A. - Elective Studies - Business GPA: 3.9
Member of Mens Intramural Championship Hockey Team
United States Military Academy at West Point, N.Y. 1989 1992
West Point, NY
Major: Systems Engineering/ German & Portuguese Studies - GPA: 3.6
Superintendents Wreath Award 1992 (top 10% overall; academic, physical and military)
Chosen First Sergeant for 400-man company in 1992
Earned 100% of tuition from scholarship
Earned Roster spot as walk-on to Army Hockey Mens Division I Program
Member United States Green Building Council
LEED Accredited Professional - certified
Member ASPE
Member ASHRAE
Member Retailers Energy Alliance
Member Uponor Sustainability Task Force
Member Center for the Built Environment Berkeley, CA
Member Western Cooling Efficiency Center University of California Davis
Mound Westonka Hockey Board Member non-profit
Wolf Ridge Environmental Learning Center fundraising board
References:
Todd Cleary, Eastern Regional Sales Manager, Robern 215.859.8310
Carl Adamek, VP of Marketing/Client Relations, AGIA 952.807.7400
Jim Lewis, Director of Sales, Kohler Co. 920-457-4441
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