Resume For
Andrew K. Roth


EXECUTIVE SUMMARY
A seasoned executive that has consistently delivered profitable growth for several leading building products companies while also driving world-class financial and functional performance. A proven leader that develops product and service offerings consistent with customer needs, drives an organizational culture towards operational excellence through continuous improvement and provides developmental opportunities for employees.

PROFESSIONAL EXPERIENCE

Architectural Surface Designs Indianapolis, IN 2005 - Present
Manufacturer Of Kitchen & Bath Products

Vice President, Business Development
Responsible for business development & marketing for a start up manufacturer/distributor of custom synthetic stone products specified/used in commercial and residential kitchen & bath applications. Products sold through and to independent dealers, builders and remodelers using both direct and independent sales personnel throughout Indiana & Kentucky. Directly responsible for business development, independent sales representative recruitment/management and account management. P & L accountability.

Developed and introduced product offering targeting regional $50 million market.
Identified strategic partners, selling channels and developed programs for the products and services offered.

EntryPoint Orlando, FL2004 - 2005
Division Of ODL, Inc. (Residential Windows & Accessories)

Vice President/General Manager
Senior position for a U.S.-based consumer goods and services start up division for a leading manufacturer of residential building products. Full P & L accountability. Worked closely in developing solid working relationships and processes with cross-functional support departments, including manufacturing, sourcing, finance and corporate legal.

Defined staffing needs for new division. Recruited key members in sales, marketing, customer service, technical support and training capacities.
Established nationwide network of dealers (company-owned and independent). Initiated Franchise program.

IR Safety & Security - Von Duprin Business Unit- Indianapolis, IN1997 2003 $210 Million Strategic Business Unit Of Ingersoll-Rand, Inc. (Commercial Life Safety Products)

Strategic Business Unit Manager
Directed marketing, new product development and customer-service, for multiple brands of mechanical and electronic life safety and security products utilized in commercial and institutional buildings. Responsiblities included brand management, strategic planning, competitive analysis, market research, customer service channel management, end-user

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segmentation and new product/program development working closely with sales management.
P & L accountability.

Heavy emphasis on developing and implementing specification programs to the architectural community. Implemented sales force and channel training programs.
Introduced products and programs that grew revenues $30 million and operating income $18 million while making critical strategic investments in the business.
Launched 5 new product line extensions and replacements that drove $10 million in incremental revenues.
Managed the integration of several acquired product lines and brands.

Business Development Manager, Worldwide
Managed all marketing worldwide for 3 brands of life safety and security products. Direct reports included marketing communication, product managers, marketing managers and new product development project management.
Overhauled new product development system, which resulted in a 40% reduction in the time and costs to develop & launch new products. Established market driven new product development process with critical stage gate review process across enterprise.
Oversaw the rationalization program of 2 European brands of products, which resulted in the consolidation into 1 brands. Results: Margin improvement of 32%.
Implemented category management branding system.

Modernfold, Inc. - New Castle, IN 1996 - 1997
$50 Million Manufacturer Of Moveable Walls & Partitions

Vice President, Sales & Marketing

Firestone Building Products Company - Carmel, IN1989 - 1995
$350 Million Division Of Bridgestone/Firestone, Inc. Commercial Roofing Products
Product Manager
Marketing Communications Manager
North American Van Lines Fort Wayne, IN1984 1989
$750 Million Division Of Norfolk-Southern, Inc.
Marketing Manager

PROFESSIONAL AFFILIATIONS

National Kitchen & Bath Association, Vice President Membership, Indiana State Chapter
Door & Hardware Institute, Strategic Planning Committee
Rubber Manufacturers Association, Public Relations Advisory Committee
National Buildings Conference & Exposition, Advisory Board

EDUCATION

Indiana University, School Of Business
B.S.- Marketing, 1984

Butler University, Graduate School Of Business
M.B.A Marketing, 1999