ROBERT M. PERELLA RESUME
2437 Brookledge Road Pittsburgh, PA 15017 412-221-0965
robertperella[at]gmail.com

PROFESSIONAL PROFILE

I am an accomplished business professional with 25 years of broad based experience for implementing complex sales, marketing and business development solutions throughout dynamic environments. I have consistently demonstrated success as part of an established team as well as an individual contributor in both a structured and an entrepreneurial environment.
* High-level of ethical values and moral principles.
* Superior ability to differentiate between activity and results.
* Adept at quickly developing rapport and gaining trust especially at the C-level.
* Unique ability to distill complex solutions and convey business benefits to multiple stakeholders.
* Proven success in establishing objectives and measures of achievement prior to embarking in projects.
* Proficient with MS Office Suite, sales-force automation tools and multiple SaaS platforms.
I realize that selling is not a random event, but a structured one that includes planning, standards of performance, discipline, attitude, stamina, energy and enthusiasm. With strong abilities to quickly learn and assimilate new information, I can easily transform desires into purchasing decisions. My high business-practice standards and customer-centric approach has compelled diverse sales and marketing organizations to grant me the privilege to contribute to their success and to play a vital role crafting solutions to their most pressing business issues.

CORE COMPETENCIES

* Complex Sales Planning
* Customer Relationship Management
* Business Analysis and Forecasting
* Market Development
* Sales Enablement Strategies
* Best Practices for Marketing

INDUSTRY FOCUS

* Manufacturing and Distribution
* Consumer Durables
* Supply Chain Management
* Business Services
* Computer Hardware VARs
* Software and Technology

ACADEMIC EXPERIENCE

B.S. in Economics - University of Pittsburgh

PROFESSIONAL TRAINING

Xerox Sales Training - Learning International Sales Training
Miller-Heiman Sales Training - Fred Pryor Sales Seminars

RELEVANT CAREER HISTORY

Azadian Group New York, NY Director Business Development December 2004 to December 2008

A business development consultancy delivering customized roadmaps for clients designed for optimizing sales
and marketing procedures necessary for high-level enterprise growth.

* Designed and implemented Sales and Marketing Plans, Prospect Discovery and Demand Generation strategies.
* Top performer for most qualified new engagements closing over 500 C-Level appointments in 4 years period.
* Achieved better than industry standards closing 10+ client prospect sales and technology briefings month after month.
* Instrumental in propelling several client companies toward receiving and accepting purchase offers.
* A list of notable contributions can be found by visiting: http://sites.google.com/site/robertperella/azadian-group

Perella Restorations Pittsburgh, PA President and Owner June 1995 to December 2004

A General Contracting organization delivering full-spectrum Residential Design and Build Services.

* Responsible for total P&L, sales, marketing, supply-chain, proposal, scheduling and services coordination.
* Grew total revenues from $200K to over $1MM in a 10-year period.
* Held a PA. State Real Estate license to facilitate both customer and Company investments.

Fierst Distributing Pittsburgh, PA Director Business Development Supply Chain Manager January 1992 to June 1995

A multi-product regional Floor Covering Distribution Company servicing retailers in PA, WV, OH, and NY.

* Developed new Strategic Sales Plans that increased bottom-line profitability by 4% at Fierst Distributing.
* Lowered cost of sales over 10% by increasing account penetration and decreasing on-hand inventory requirements.
* Created logistic programs that utilized manufacturers on-hand inventory for direct shipment increasing sales by 11%.

Zenith Carpet Mills Dalton, GA Regional Account Executive April 1990 to December 1992

A National Floor Covering Manufacturer selling a new a newly launched brand to retail and distribution accounts.

* Account Executive in an OH, PA, WV, and NY territory consistently achieving growth month over month.
* Beginning at zero revenue, achieved sales in excess on $1 million in the last calendar year.

Shaw Industries Dalton, GA Regional Account Executive January 1985 to March 1990

A Fortune 50 Floor Covering Manufacturer servicing retail and distribution segments.

* Account Executive in PA, WV and OH territory achieving growth of over 130% of plan for 4 consecutive years.
* Propelled one individual account from $100k in annual sales to over $1 Million in less than 2 years.
* National Award recipient for ownership of two (2) of the Top Twenty Most Profitable Accounts.
* Regional Award recipient for the Lowest Cost of Sales.
* Introduced new Private Label program resulting in a territory-wide sales increase of over of 10%.

Graffam Floors Pittsburgh, PA Regional Account Executive Supply Chain Manager May 1977 to December 1984

A multi-product regional Floor Covering Distribution Company servicing retailers in PA, WV, OH, and NY.

* Account Executive achieving growth by over 120% of plan for 8 consecutive years.
* Salesman of the Year for 1979 through 1984 inclusively.
* Grew the Installation Supplies segment by over 250% in less than 8 years.
* Responsible for creating and directing new company segments for the distribution of ceramic and hardwood.