ROBERT M. PERELLA RESUME 2437 Brookledge Road Pittsburgh, PA 15017 412-221-0965 robertperella[at]gmail.com
PROFESSIONAL PROFILE
I am an accomplished business professional with 25 years of broad based experience for implementing complex sales, marketing and business development solutions throughout dynamic environments. I have consistently demonstrated success as part of an established team as well as an individual contributor in both a structured and an entrepreneurial environment. * High-level of ethical values and moral principles. * Superior ability to differentiate between activity and results. * Adept at quickly developing rapport and gaining trust especially at the C-level. * Unique ability to distill complex solutions and convey business benefits to multiple stakeholders. * Proven success in establishing objectives and measures of achievement prior to embarking in projects. * Proficient with MS Office Suite, sales-force automation tools and multiple SaaS platforms. I realize that selling is not a random event, but a structured one that includes planning, standards of performance, discipline, attitude, stamina, energy and enthusiasm. With strong abilities to quickly learn and assimilate new information, I can easily transform desires into purchasing decisions. My high business-practice standards and customer-centric approach has compelled diverse sales and marketing organizations to grant me the privilege to contribute to their success and to play a vital role crafting solutions to their most pressing business issues.
CORE COMPETENCIES
* Complex Sales Planning * Customer Relationship Management * Business Analysis and Forecasting * Market Development * Sales Enablement Strategies * Best Practices for Marketing
INDUSTRY FOCUS
* Manufacturing and Distribution * Consumer Durables * Supply Chain Management * Business Services * Computer Hardware VARs * Software and Technology
ACADEMIC EXPERIENCE
B.S. in Economics - University of Pittsburgh
PROFESSIONAL TRAINING
Xerox Sales Training - Learning International Sales Training Miller-Heiman Sales Training - Fred Pryor Sales Seminars
RELEVANT CAREER HISTORY
Azadian Group New York, NY Director Business Development December 2004 to December 2008
A business development consultancy delivering customized roadmaps for clients designed for optimizing sales and marketing procedures necessary for high-level enterprise growth.
* Designed and implemented Sales and Marketing Plans, Prospect Discovery and Demand Generation strategies. * Top performer for most qualified new engagements closing over 500 C-Level appointments in 4 years period. * Achieved better than industry standards closing 10+ client prospect sales and technology briefings month after month. * Instrumental in propelling several client companies toward receiving and accepting purchase offers. * A list of notable contributions can be found by visiting: http://sites.google.com/site/robertperella/azadian-group
Perella Restorations Pittsburgh, PA President and Owner June 1995 to December 2004
A General Contracting organization delivering full-spectrum Residential Design and Build Services.
* Responsible for total P&L, sales, marketing, supply-chain, proposal, scheduling and services coordination. * Grew total revenues from $200K to over $1MM in a 10-year period. * Held a PA. State Real Estate license to facilitate both customer and Company investments.
Fierst Distributing Pittsburgh, PA Director Business Development Supply Chain Manager January 1992 to June 1995
A multi-product regional Floor Covering Distribution Company servicing retailers in PA, WV, OH, and NY.
* Developed new Strategic Sales Plans that increased bottom-line profitability by 4% at Fierst Distributing. * Lowered cost of sales over 10% by increasing account penetration and decreasing on-hand inventory requirements. * Created logistic programs that utilized manufacturers on-hand inventory for direct shipment increasing sales by 11%.
Zenith Carpet Mills Dalton, GA Regional Account Executive April 1990 to December 1992
A National Floor Covering Manufacturer selling a new a newly launched brand to retail and distribution accounts.
* Account Executive in an OH, PA, WV, and NY territory consistently achieving growth month over month. * Beginning at zero revenue, achieved sales in excess on $1 million in the last calendar year.
Shaw Industries Dalton, GA Regional Account Executive January 1985 to March 1990
A Fortune 50 Floor Covering Manufacturer servicing retail and distribution segments.
* Account Executive in PA, WV and OH territory achieving growth of over 130% of plan for 4 consecutive years. * Propelled one individual account from $100k in annual sales to over $1 Million in less than 2 years. * National Award recipient for ownership of two (2) of the Top Twenty Most Profitable Accounts. * Regional Award recipient for the Lowest Cost of Sales. * Introduced new Private Label program resulting in a territory-wide sales increase of over of 10%.
Graffam Floors Pittsburgh, PA Regional Account Executive Supply Chain Manager May 1977 to December 1984
A multi-product regional Floor Covering Distribution Company servicing retailers in PA, WV, OH, and NY.
* Account Executive achieving growth by over 120% of plan for 8 consecutive years. * Salesman of the Year for 1979 through 1984 inclusively. * Grew the Installation Supplies segment by over 250% in less than 8 years. * Responsible for creating and directing new company segments for the distribution of ceramic and hardwood.
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