DINA A. BECK
Senior Management Professional
CAREER OBJECTIVE
To obtain a management or related position offering growth opportunities, while pairing my keen sales/marketing abilities & organizational skills with my ambitious work ethic
PROFESSIONAL EXPERIENCE
Marketing Manager2006 - 2009
General Floor Industries, Bellmawr, NJ
General Floor is a flooring wholesaler with 20 satellite locations. In January 2009, the Company downsized for a fourth time in my 3-year tenure.
Major Responsibilities:
Strategically implemented targeted sales/marketing programs for various customer pools
Evaluated & approved monthly commissions paid to telemarketing team
Reviewed & approved customers presented for qualification
Developed marketing strategies for new product positioning
Developed and led targeted customer promotions, including direct mail campaigns
Designed & coordinated production of internal marketing materials
Maintained promotional product inventory
Maintained relationships with print, mailhouse, promotional, & other vendors
Managed/supervised staff of 6 team members
Major Achievements:
Designed & managed Companys first telemarketing program, including infrastructure, scripting, & recruitment
Designed new/infrequent customer qualification process
Developed 3-level customer VIP program
Co-authored & coordinated customer marketing assistance program presentation & follow-up
Secured sponsorship for 3 off-site VIP customer events at Bridgeport Speedway
Streamlined quarterly customer promotions, improving fulfillment timeliness, increased security measures, & order accuracy
Coordinated 20 on-site customer appreciation events under a $50k annual budget
Led co-op marketing program, including product procurement, budgeting, & creative design
Senior Marketing Associate2004 - 2006
The Outsourcing Partnership, LLC d/b/a Accume Partners, Moorestown, NJ
Accume Partners is an internal auditing & risk management firm.
Major Responsibilities:
Managed/executed four dozen tradeshows including pre- & post-event marketing, booth coordination, sponsorships, advertising, & business development follow-up plans
Led quarterly business-to-business (B2B) direct mail campaigns
Enforced brand guidelines on both internal & external marketing materials
Produced client presentations & proposals for all service areas
Major Achievements:
Coordinated corporate re-branding as related to print advertising, sales collateral & direct mail campaigns, stationery, tradeshow booth display, website copy, etc.
Developed new proposal template & other in-house templates & forms
Business Development Associate (Marketing Assistant)
2001 2004
Premier Research Group plc, Philadelphia, PA
Premier Research is a clinical research organization (CRO). In January 2004, Premier Research was acquired by CRC Development, Ltd., & downsized by over 25%.
Major Responsibilities:
Developed, edited, & conducted quality control on the following:
capabilities & proposal defense PowerPoint presentations for sales & clinical teamsmarketing materials for sales team/industry meetings & B2B direct mail campaigns
client proposalsstaff biographies & curricula vitae
Major Achievements:
Led major targeted marketing campaign, Late 2003 Early 2004
Created ancillary marketing materials in specific therapeutic areas
Developed & created posters, ads, & other marketing materials for industry conferences
Co-authored new company brochure
Developed client presentation template
Coordinated corporate holiday party for staff, family, & colleagues (as Trilliant Research)
Administrative Assistant to the President
Spectrum Marketing, Cherry Hill, NJ2000 2001
Spectrum Marketing provides advertising specialty & promotional marketing products & services to local & regional businesses.
Major Responsibilities:
Conducted project research & implemented major client promotions
Performed quality assurance validations on clients proofs & final productions
Contributed to major client account planning
Major Achievements:
Initiated & executed program documentation & procedures
Developed purchasing reports
President (& Sole Operator)
Computer Place Unlimited, Inc., Hatboro, PA1998 2000
CPU, Inc. was a local computer/networking sales & service firm, servicing small businesses & home users.
Major Responsibilities:
Developed operating business plan & secured venture capital & other sources of funding
Researched target market demographics & purchasing habits, & pursued strategic retail site
Maintained & administered client accounts, & performed business development activities
Developed customer sales/marketing promotions & advertising campaigns
Purchased inventory, processed payroll, & managed accounting activities
Employed one Senior Service Technician, two Junior Technicians, & one Office Assistant
Major Achievements:
Increased sales figures & net profit each fiscal quarter, as projected in original operating budget
Retail management positions
1995 - 1998
TECHNICAL SKILLS
Software Applications
Proficient in:
oMS Windows & Office products (Word, Excel, PowerPoint, Outlook, Verio, Publisher)
oQuarkXPress
oAdobe products (Photoshop, Illustrator, Acrobat)
oIBM AS400 systems (Dancik)
oWinZip
Familiar with:
oMS CRM, FrontPage, Access, & Project
oMacromedia Dreamweaver
Peripheral Hardware & Other Office Equipment: Laser & inkjet printers, CD-RWs, scanners, copiers, facsimile machines, binding machines, etc.
EDUCATION
Master of Business Administration (Marketing concentration), Expected 2011
Rowan University, Glassboro, NJ
Cumulative GPA: 3.8
Bachelor of Arts, Psychology (Social Psychology concentration); Business Administration Minor, 1998
Washington College, Chestertown, MD
Cumulative GPA: 3.4; Deans List; Psi Chi Member
PUBLICATIONS
Banutu-Gomez, M., Beck, Dina A., et al. Rewards & Personality in the Workplace. The Business Review, Cambridge. October 2004, Volume 2, Issue 2, p 36-43.
McKillop, K., Abbate, Dina, et al. Don't Judge, Don't Tell: Revealing secrets & the response of the confidant (Eastern Psychological Association Conference presentation, 1997). Washington, D.C.
AWARDS
Premier Research Special Recognition Award Recipient, 2003
Deans List, Washington College, 1994-1998
Psi Chi Inductee (Honor Society in Psychology), 1997
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