application/x-httpd-php executiveresumesdetails.php HTML document text VM

Name : VM
Industry Type : Principa, Business Development
City & State : Port Orange, FL
Job Title
Relocation Preferences : Related Professions
Objective : Flexible
Resume :  
Victor Masor
6096 Crossbow Lane
Port Orange, FL 32128
Home: 386-304-0622
Cell: 386-690-9816

To obtain a business development position that will utilize my experiences in strategic marketing, finance, and business development.

Summary: Extensive management experience in developing/implementing market strategies, corporate development, merger and acquisition due diligence, long range and short term planning, operational improvement initiatives, financial modeling, operations analysis, market research and analysis, and competitive benchmarking. Highly experienced in developing performance measures for key business drivers.

Specialized areas of focus include product development management, competitive intelligence, market research, and sales strategy implementation. Perspective gained from positions ranging from consultant to Fortune 500 clients and as manager in entrepreneurial technology-driven companies. Experienced in quality systems implementation. Supervisory experience includes direct reports and cross-functional project team management. Strong knowledge of GAAP, cash flow analysis, breakeven analysis, NPV, and other financial analysis tools.

Highly developed client relationship and project management skills include interacting with variety of constituencies including Customers, CEOs, CFOs, Plant Managers, and associates. Communication skills include numerous board presentations. Expertise in using Excel, Project, Access, PowerPoint, Visio, Hyperion, and QuickBooks.

Sunair Services Corporation/Middleton LPC, Inc.Orlando, FLJune 2007 March 2008
Finance Division

Manager, Due Diligence
Reporting to the CFO, managed financial due diligence related to acquisition transactions, special projects, and other strategic initiatives. Responsible for developing recommendations on financial feasibility of acquiring acquisition targets and the deals financial structure. Results include successful review and acquisition of three privately-held companies that added over $6 million in annual revenues. Related activities include financial analysis, valuation, forensic accounting, GAAP compliance, tax statement analysis, and determination/investigation of non-compliant activities. Also manage post-closing activities related to acquired companies.

Required interaction and review with external CPAs as well as presentations to management committees and Board of Directors. Developed monthly key performance indicator reporting system.

Masco Contractor Services, Inc.Daytona Beach, FL2005 - 2007
Financial Planning and Analysis Dept.

Senior Financial Analyst
Develop operating budgets and sales forecasts, and produce monthly reports analyzing performance to plan. Develop and maintained accounting and financial planning models for measuring and reporting internal sales, product mix, and profit performance and market benchmarking. Results delivered monthly and quarterly through written and dashboard reports. Also developed housing industry forecast models for the purpose of predicting company-wide sales performance.

Financial planning and benchmarking model combines operating results, external metrics, and statistical analysis to compare sales and operating performance of 200+ divisions in the nations largest metropolitan markets. Also developed statistical model utilizing Census housing activity data to facilitate sales forecasting and financial reports measuring penetration of new homebuilder construction activity.

Other responsibilities include: developing and maintaining Excel-based pricing models to reflect changing costs of building materials; special projects in support of ongoing financial planning and Sarbanes-Oxley compliance; budgeting, P&L and balance sheet analysis (variance analysis and capital expenditure analysis), and pricing/breakeven analysis.

Victor Masor Page 2

Confluent, Inc. Louisville, KY 2003 - 2004
Director, Product Development
Managed new product development and existing product enhancement for national business intelligence/OLAP software company. Responsible for analysis and development of product positioning and pricing strategies. Other activities included managing cross-functional implementation team that includes programming, operations, and sales professionals.

Specific responsibilities and accomplishments included development and managing introduction of BankIQ business intelligence software product as well as developing and managing strategic alliance/marketing partnerships. Required interaction and review with customers management as well as presentations to internal management committees and Board of Directors.

Free-Lance Consultant Louisville, KY 2001 - 2003
Consulting services focusing on strategic planning, industry analysis, M&A due diligence, and operations analysis services. Analyze clients position (marketing, R&D, competitive) within industry segment. Project deliverables (written and/or oral presentations) include research results and analysis, industry overview, and market trends. Recommend sales strategies, product enhancements, product positioning, and program implementation.

Examples of projects M&A due diligence (financial, market, and operational) on $250 million target in the petrochemical processing equipment market; Market and competitive analysis study of information service providers serving the healthcare industry.

Appriss, Inc. Louisville, KY 2000 - 2001

Director, Market Planning and Research
Reunited with former CEO of Greater Louisville, Inc. Planned, managed, and implemented market research and financial analysis studies resulting in new business development strategies for national information technology company that provides interactive communication service products.

Business analysis studies included evaluation of competing products and pricing strategies and tactics, resulting in successful entry into segments of the commercial aviation and criminal justice industries. Responsible for supervision of direct staff, formulating research and analysis needs with sales and operations staff, and working with cross-functional teams to implement product development. Position eliminated as result of corporate downsizing.

Choice Systems, Inc. Louisville, KY 1999 - 2000

Director, Marketing
Directed marketing and sales planning for provider of procurement software and e-commerce procurement services targeted towards the healthcare industry. Also responsible for development and management of marketing budget, profitability analysis, as well as marketing communications and advertising. A subsidiary of Bergen Brunswig (now AmerisourceBergen), position was eliminated due to financial cutbacks imposed by Bergen Brunswig.

Louisville Medical Center Development Corp.Louisville, KY 1998 - 1999

Director of Strategy and Analysis
In a short-term funded position, managed creation and implementation of regional economic development to attract high technology medical product companies to the Louisville region and to the downtown Louisville Medical Center.

Efficient Quality Services, LLC Plymouth, MI 1996 - 1997

Director, Marketing and Development
Directed marketing and business development activities of provider of quality systems engineering and ISO 9000 implementation services to the automotive industry. Managed staff; Company revenues increased 38% due to marketing initiatives implemented. Commuted to Detroit from Louisville, KY.

Victor Masor Page 3

Markowitz and McNaughton, Inc. Reston, VA 1985 - 1995

Senior Consultant
Managed client relationships and project teams for market analysis, M&A due diligence, strategic planning, and financial analysis projects. Project scope included research, analysis, and financial modeling. Responsible for client development and management, generating approximately $1,000,000 in new market research project billings annually.

Managed several client relationships for strategic development projects that resulted in significant revenue growth through new product introductions and acquisitions. Required interaction and review with external CPAs as well as presentations to management committees and Board of Directors.


University of Dayton Dayton, OH
Bachelor of Science
College of Arts and Sciences - Advanced coursework in Economics and Political Science.

The Catholic University of America Washington, DC.
Masters, City and Regional Planning, School of Engineering and Architecture
Masters Degree Thesis: Factors Affecting Location Decisions of High Technology, Service-Oriented Firms in Montgomery County, Maryland. Included development of primary research survey and statistical analysis.

George Mason UniversityFairfax, VA
Graduate School of Business
Twenty-seven credits; primarily Finance, Marketing, and Quantitative Analysis


The Planning Forum Washington DC Chapter, including terms as President and Vice President

Association for Corporate Growth Cincinnati, OH Chapter


American Cancer Society Southeast Volusia County (FL)

Recording Studio for the Blind and Dyslexic Louisville, KY

Metro United Way (Louisville, KY) Marketing Committee

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