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Name : dmdickey
Industry Type : Vice President Sales and Marketing
City & State : Atlanta, GA
Job Title
Relocation Preferences : Building Products - Equipment
Objective : Atlanta, GA
Resume :  

Over twenty five years as a diversified domestic/international business executive having backgrounds in Strategic Market Planning and New Business Development, General Operations Management, Start up and Rightsizing activities
Assignments include new product design and development, product line management; development and restructuring; startup company, website redesign and e-commerce, market assessments, import & export evaluations, Developing Corporate Communications & Advertising Programs
General management activities Managing Sales to Major Domestic & International Accounts tracking sales, profit margin, placement and monitoring market trends and competition
Business Design visionary, with deep experience in Change Management, Operations, Marketing, Sales, Service, Strategy and Research
Exhibit strong positive motivational attitude by Improving Processes, Procedures, Productivity & Profit Margins
Proven staff motivator in fast changing environments from a tiny startup through large fortune 500 firm
Vice President Marketing, Corporate Vice President, President and Owner, Director Sales and Marketing


Executive Management Operations Leadership Process Improvement Quick Study-Continuous Learner
Listener & Positive Direction Setter Staff Motivation & Development Business Turnarounds
Manufacturing Management Knowledge-Seeking Challenge-Motivated
Marketing and Sales Executive Ethical & Results Oriented Price & Position Analysis
Alliance DevelopmentQuality Assurance Restructuring
Sales and Product TrainingProduct & Brand Management Program Management
New Product DevelopmentCustomer Care & Service New Business Sales
Market Research & Analysis B2BStrategic Sales / Marketing
Production Forecasting Product Specifications Project Budgeting
Strategic PlanningStartup operationsMicrosoft Office, ACT

Dennis M Dickey, resume page 2
Vice President Sales and Marketing
4/2008 - Present CDE Services, Inc. Marietta, GA
Responsibilities include corporate strategic sales, sales development and prospecting, marketing and people development. We developed product line life extensions of refurbished equipment, extensive customer branding, trade shows, corporate advertising, e-commerce, press releases and website development.
Accomplishments are: key branding image enhancement for ISO customers to give them the ability to have a better market presence with image and merchant start up kits.
Established a program for inside sales to establish acquaintances with lost accounts; our result to date has netted a 65% return of customers coming back to do business with CDE
Trained the sales team on the art of prospecting and cold calling, our ability to quickly identify new opportunities has built a pipeline of new leads that has the potential to bring in new sales of $6 million to $7 million in revenue with gross margins of over 28%.
Other responsibilities include; website redevelopment, rebuilding the image of CDE with new updated literature, call planners, target marketing for ISOs and third party repair services. Worked with key accounts on our ability for companies to be able to reduce their costs by outsourcing repair services for credit card terminals, printers and other electronic components. Looking at new business opportunities to secure other new growth areas for the company through the government, repair services with car dealerships in instrument panels and partnering with companies to become their back up disaster recovery company in the event of any type of catastrophe.

Vice President Marketing
8/2006 - 3/2008 Landmann-USA Cartersville, GA
Responsibilities include corporate product development with our China global partners. Product line extensions, new product development, trade shows, corporate advertising, cross merchandising, e-commerce, press releases and website development.
Accomplishments are: expanded and completed line extensions for outdoor fire pits, charcoal grills, smokers, log storage, fireplace grates and indoor accessories.
My team and I developed a new Earth Friendly product line to appeal to a new consumer group
Designed a new line of outdoor round fire pit grates to sell to new market segments, increasing sales in a stagnant line with new sales of $500k and additional profits of $250k in just over 6 months
Other responsibilities include; developed a premium incentive program with the NCAA, Budweiser and Coca-Cola. Redesigned the corporate website and established an e-commerce store, ad placement, press releases, trade shows, and marketing programs with Target, Menards, Home Depot, Lowes and Cabelas.
Corporate Vice President
2/2004 8/2006 Advanced Coating Systems, Woodstock, GA
Over see all sales and marketing growth for this company. Review sales logs, call history for independent sales force, working with them to grow business opportunities. Develop marketing website presence, sales collateral, promotional devices all in an effort to continue to grow market share. Work on product development, training for contractors and other internal and external endeavors to grow and gain industry share.
Increased sales to from $450 thousand to $1.2 million in two years.
Account Executive VP Business Development
6/2001 - 2/2004 Genesis TP, Inc, Cambridge, Ontario Canada
Development of activities to establish franchise sales to potential customers who have the ability to build steel framed homes and commercial buildings. Coordinated the inside sales and marketing activities to develop a lead generation program.

Dennis M Dickey, resume page 3
Director Corporate Marketing
7/2000 - 6/2001 Unimast Incorporated, Schiller Park, IL
Responsible for product line sales of $235 million, created a marketing plan for new product development, packaging redesign and website marketing. Redesigned the corporate website to enhance the web traffic. It grew from 500 users to a phenomenal total of 10,000 user sessions per month. Completely designed a new website for our subsidiary company Vinyl Corp. Established and implemented on online literature program to create a user friendly and quick application for getting literature to users.
Owner and President
3/1997 - 7/2000 VHS Hardwood Distribution, Madison, TN
Established this company with a mission statement to develop a business plan and implement quality control, operations development and market growth.
Secured over fifty new accounts in the first several months of operations. Grew sales to $400K in the first seven months of operations
Established training programs and other educational procedures for the flooring contractor. Established a web site for added volume and sales, worked with area dealers to partner with co-op advertising
Established a network contractor program with Lowes and Home Depot. Since the plan implementation, we secured $900K in sales and eventually negotiated the sale of this company for an acquisition by another local company in Madison, Tennessee.
Director Global Product Standardization
11/1995 - 3/1997 USG Corporation, Chicago, IL
Specifically selected to oversee a product line turnaround, my team:
Designed and implemented a plan to consolidate and standardize manufacturing operations at 15 world-wide plants. This comprehensive plan produced an annual savings of $3 million in costs, built a strong worldwide cohesive marketing strategy, improved product image, reorganized logistical boundaries, redesigned brand packaging and accelerated product improvements. This plan strategically improved the image of the corporation as a global entity and a world leader in its industry.
Redesigned retail package and product to enhance sales for Home Depot, Menards and Lowes
Additionally, we reversed flagging sales through new packaging, merchandising and advertising, targeting specific country requirements and marketing preferences.
Group Marketing Manager, Ceilings Group
6/1988 - 11/1995 USG Corporation, Chicago, IL
Strategic Marketing - Developed a plan to align strategic focus within a specialty products division. My plan included:
Shutting down low-margin product lines, launching a series of new products, and coordinating an aggressive advertising/merchandising campaign: using our field sales force and national customer base to capture market share and grow sales volume
Strategically launched a series of mid-priced products that grew market share from 23% to 41%, giving us a strong number two market position
Dealer incentive trips to Australia also played a key role in our rapid growth
Researched competitions strength and weaknesses in great depth, developed competitive products and launched an aggressive national campaign. Directing a series of new releases complete with distributor training, literature and product samples, my team maximized market impact in growing this product line from $50 million to a mammoth $112 million annual sales volume
During this turbulent growth period, we developed an extensive three-day training seminar to accommodate frequent staff turnover. Affectionately called Acoustics University, this program soon grew to include international sales reps., managers, major clients and dealers.

Dennis M Dickey, resume page 4
Area Sales Manager
6/1979 - 6/1988 USG Corporation, Chicago, IL
Assumed responsibility for a 14 state Midwest region, my staff developed a tactical and strategic plan for growth. Within three years, we captured 62% market share while bolstering gross sales from $92 to $125 million. I started in the industry as a Market Research Analyst, Customer Service Rep., Sales Rep., and Senior Sales Rep. In all cases, excellence, including the Chairmans Award, supported my rapid promotion to senior management positions.
Master of Science; Business Management; Aurora University; Aurora, IL; 1987.
Bachelor of Arts; Business Administration; Northwood University; Midland, MI; 1978.
Associate Degree in Banking and Finance; Northwood University; Midland, MI; 1978
English Minor; Northwood University; Midland, MI; 1978
Continuing coursework and seminars in management from Learning International, Institute of Management Studies and Dale Carnegie Sales.
Awards and Events
Advisory Board Member to Northwood University Business Division Curriculum Committee
1997 Outstanding Alumni Award Northwood University
Chairmans award winner, USG Corp
The 1995-97 ISO 9002 Quality Chairperson worldwide sales and marketing for USG
Donald Buchard Journalism Award Northwood University
Whos Who in American Colleges and Universities
Publications Survey for Chemical Times and Trends October 1977
Volunteer for Habitat for Humanity
Past President of Inter fraternity council
Past Council member Living Lord Lutheran Church
Member Good Shepherd Lutheran Church

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