Name : Allen Duck
Industry Type : Specialty Contractors
City & State : Ramer, TN
Job Title Marketing Director
Relocation Preferences :
Objective : Interested in leading aggressive growth in brand awareness, expansion to new markets and creative use of traditional media as well as unique social networking opportunities

All corporate marketing, advertising, literature, public relations, sales aids/programs, creative management, writing projects, promotional development and application.
Resume :  
Resume Creative Marketing and Advertising Professional

Allen Taylor Duck
404 Highway 57 West
Ramer, Tennessee 38367
Home: 731-645-6176 Cell: 901-481-2796

Education
Bachelor of Arts Advertising Journalism The University of Memphis
Second Language -- Spanish

#1 Employment History -- 1992 To Present:

Advertising, Promotions, Marketing Manager For Heartland Building Products Major Manufacturer of Vinyl Siding, Soffit and related Accessory Products for the Building and Remodeling Industries

Responsibilities
Full responsibility for all Heartland corporate advertising, promotions and marketing activities, including:

$1,000,000 plus budget oversight.
Development and maintenance of extensive array of sales aids literature, sample cases, product sample packs creative selling tools and unique selling programs directed at the homeowner for in-home presentation by siding dealers and contractors as well as special promotional sales aids and specification tools for builders and architects, including customized individual dealer selling programs.
Individual product and product feature concept development and branding as well as overall Heartland corporate brand identity maintenance to the building and remodeling industry including independent wholesale distribution.
Specific development and maintenance of branding identities for the following Heartland products Ultra Premium, Autumnwood, Satin Ensemble, Arbor Glen, Heart Tech, Board n Batten, Cedar Peaks, Rustic Shades, CedarMAX Thermal Siding, Cedarbrook Shake, Woodhaven Hidden Vent Soffit, Cyclonic50 and Visionary Accents.
Concept development, coordination and direction of all art and production activities of Heartlands full service advertising agency.
Supervision and maintenance of the Heartland corporate website.
Development, coordination and direction of all public relations, publicity and product press release activities to the public, the trade media and the industry.
Coordination and direction of corporation displays and trade show activities including separate display program for Heartland 25-man sales force and 290 independent wholesale distributors.
Coordination and direction of activities of Heartlands trademark attorney and maintenance of all Heartland trademarks for products and specially branded product features as well as patents.
Provide marketing and promotion assistance to individual Heartland customers distributor and dealer as needed for their own marketing initiatives.
Purchasing and development coordination for all sales and marketing related printing, audio and video production and free lance art projects.

Other Corporate Responsibilities

1999 Present
ISO Management Representative for Heartlands Quality Management System
Coordinate activities of 25-member ISO Internal Auditing Team
Re-wrote Heartlands ISO Quality Manual and ISO Quality Procedures and Work Instructions pursuant to obtaining successful upgrade to ISO 9001 2000 upgrade with zero non-conformances.

1996 Present
Member of Heartlands Product Development Initiative Team
Responsible for the development and implementation of new products and the upgrading and improvement of existing products.

2000 Present
Member of Heartland Discovery Team
Responsible for the development and maintenance of 1-year and 5-year Quality Plans for internal continuous improvement

Corporate Honors

Only two-time recipient of Heartlands Customer Service Champion Award
1996 and 2003.


#2 Employment History -- 1969 To 1992:

Merrill Kremer Advertising Agency, Inc. Memphis, Tennessee- based full service advertising agency

Responsibilities In This Job

Creative concept and copy development for a wide variety of consumer and trade clients in all advertising media including: newspapers, consumer and trade magazines, radio, television, outdoor, direct mail.
Development and design supervision of product specification literature and catalog sheets for a variety of industries.
Creative direction and supervision of art department activities.
Photography supervision.
Radio and television commercial production direction.
Print production processes.
Local and national media placement.
Talent and model casting for audio, video and print projects.
Client contact and service representation.

Ad Agency Client List Companies I Have Provided Advertising And Marketing Creative Services As Clients:

Distribution
Ideal Chemical Co. Chemical and Laundry Supplies
ONeil Distributors Sunglasses and Cosmetics
Harnden & Thorton Agri-Chemicals
AT Distributors -- Carrier Air Conditioning

Insurance
E. H. Crump & Co. Insurance Agency
Crump Aviation Underwriters
Crump Excess/Surplus Lines
Crump Benefits
E. H. Crump Companies, Inc.
Treadwell & Harry Insurance Agency

Telecommunications
Steven K. Taylor & Associates
Telecommunication Systems of America
Cellular One of Memphis

Financial
First Federal Savings & Loan
The Bank of Greenwood Mississippi
Murdock Acceptance Corporation

Automotive
Foster Pontiac/Mazda
Foster AMC/Jeep
Pontiac Dealers Association of Memphis
Buick Dealers Association of Memphis

Manufacturing
Master-Bilt Products Refrigerated Display Cases and Warehouses
Steelcraft Corporation Industrial Air Filtration Systems
The Jordan Companies Aluminum Windows
Kraft Food Ingredients Food Products

Services
Commonwealth & Associates Healthcare Computer Programming
Film Transit Regional Trucking and Package Delivery
Mechanics Uniform Service Commercial and Industrial Uniform Programs
Milton Q. Ford & Associates Media Properties Brokerage

Retail --
United Paint Company Consumer and Commercial Paint Stores
Ducks Carpets Consumer Carpet Stores
Turner Dairies Milk, Ice Cream and other Dairy Product for Regional Home Delivery and
Grocery Stores

Community
Memphis Symphony Orchestra
Exchange Club of Memphis

Other
WREG-TV Memphis CBS Affiliate Special Projects

Honors and Awards
1969 -- Charter Member Alpha Delta Sigma University of Memphis
1976 President Journalism Alumni Association University of Memphis
1980 President The Exchange Club of Memphis
1980 Exchangite of the Year
1980-1982 Director Tennessee District Exchange Clubs
1981 Outstanding District Director Tennessee District Exchange clubs
1987-1988-1989-1991 Editor Best Bulletin Award Tennessee District Exchange Clubs
1976-1992 Publicity Chairman Crime Prevention Week Memphis and Shelby County






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