application/x-httpd-php executiveresumesdetails.php HTML document text Veronica Sun


Name : Veronica Sun
Industry Type : Marketing Manager
City & State : Torrance, CA
Job Title
Relocation Preferences : Architects
Objective :
Resume :  
Veronica Sun

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Summary

With 17 years experience in marketing management that includes planning and developing integrated marketing programs and communications, including 5 years in the construction industry. Multi-disciplinary background that enhances ability to provide integrated client solutions. Strong background in leadership, sales support, data mining and database management, and maximizing efficiencies of business processes. Proficient in Adobe Products and entire MS Office Suite including Outlook, Excel, Word, PowerPoint and Access. Highly analytical, a strategic solutions-based thinker, able to work on multiple projects with multiple constituencies. Constantly raising the bar of excellence on department deliverables, has strong initiative and employs creativity in developing timely business solutions. Highly organized with great attention to detail, strives for perfection in each execution. Strong verbal and written communication skills. Highly professional with superior customer service skills. Graduate of Industrial Management Engineering Minor in Chemical Engineering with honors, MBA candidate with concentration in Marketing.


ExperienceSept 2005 to July 2008Douglas Furniture, El Segundo CA
Sales & Marketing Manager
Promoted consistent corporate branding in trade shows, advertising, media relations and press releases, PR kits, and marketing communications and all collaterals such as wholesale catalogs, brochures, product tags, product sheets, and presentation folders
Developed sales and marketing strategies including promotions and designed marketing support materials
Collaborated with outside agencies in the development of effective product brochures, retail POPs, dealer sales tools, features and benefits communication to support marketing programs and new product launches
Planned/managed event participation, including invitations, promotions, handouts, PowerPoint presentations, showroom requirements, staffing. Traveled to attend trade shows.
Managed marketing budget while aiming to achieve marketing strategies
Managed product photography ensuring these were done in time for sales collateral deadlines
Managed wholesale catalog content on website ensuring that product information was accurate and continually sought to deliver value-added services to our customers through dealer portal
Liaised with key accounts to develop client-centric marketing tools
Designed data mining systems to track marketing metrics and performed quantitative analysis of product sales by customer, sales rep, style, pattern, finish in order to analyze sales and marketing effectiveness
Prepared sales forecasts and tracked monthly and year-to-date sales performance by sales rep
Developed tech-savvy sales tools to increase sale reps closing ratio such as container matrices that automatically calculate cubes, weights, and price
Maintained all sales support and marketing material posted on the virtual private network such as hi-res images, product information, pricing
Provided sales and marketing support to national sales force
Managed all internal marketing communications including creating newsletters
Conducted software training to enhance sales reps performance
Conducted marketing field research to monitor retail trends, market opportunities, competitor analysis and identified product/market opportunities
Managed the Marketing Coordinator and the department that distributed swatches and all sales support materials

April 2004 to Sept 2005Powell Company, Culver City CA
Sales Support & Marketing Analyst
Planned/managed event participation, including invitations, promotions, handouts, booth requirements, staffing. Traveled to attend events.
Provided sales and marketing support to national sales force
Planned for marketing collaterals for all marketing campaigns and interpreted statistical data post-campaign
Managed all internal marketing communications including creating newsletters
Created, analyzed, and distributed weekly, monthly and quarterly reports
Translated sales incentive programs into creative excel tracking spreadsheets for use in sales contests
Coordinated with Senior VP on annual sales forecast and budget
Streamlined business processes
Liaised with IT Department to create reports that provided meaningful data in the areas of sales and profitability
Negotiated corporate rates with vendors
Updated website and implemented innovations
Performed multiple tasks and special projects
Managed the assembly and dissemination of marketing materials

2002 to 2004 United Parcel Service, Los Angeles CA
Marketing & Sales Administrator
Provided sales and marketing support to sales force
Maintained heavy customer database that included customer information, sales, revenue, communications, and trends
Designed and generated statistical database reports for top management review and sales analysis (using Oracle and SQL databases)
Designed queries and reporting tools and performs quantitative analyses of sales and revenue
Exported data into Excel spreadsheets for filtering and interpretation
Provided management with key statistics that was instrumental in developing promotional sales strategy that helped gain market share
Designed and tracked sales support incentive program

19952002 Real Estate Ventures
Marketing Director
Managed and continually increased inventory of residential homes for sale or lease
Developed key relationships with clients: firm principals, home owners, investors/buyers, lessees, realtors, and contractors
Analyzed client needs and recommended properties that were best fit. Negotiation and influencing skills.
Drafted and prepared proposals, offers, and contracts for sales and leases, specific to customer specifications
Identified and managed leads
Prepared and coordinated the distribution of marketing collateral for potential clients
Analyzed market data as a basis for appraising property sales and lease values, basing on current comparables
Created and managed a database of real estate inventory
Provided support as needed to develop new and repeat business

1991-1995 Metal Forming Corp.
Marketing Coordinator
Worked closely with corporate marketing and firm principals to implement corporate marketing initiatives
Coordinated and prepared submittals, proposals, letters, presentations and other marketing collateral
Managed sales leads and coordinated the submission of marketing collateral for potential clients such as architects, contractors, and firm principals
Assisted with preparation and execution of tradeshows

EducationCalifornia State University Domnguez Hills, CA
MBA candidate with concentration in Marketing
3.8 GPA (4.0 scale)

De La Salle University
B.S. Industrial Management Engineering minor in Chemical Engineering.
Graduated Deans List Honors
Awarded special recognition for Mathematics
Won 1st place in nationwide English Essay Writing Contest
Best Debater





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