AMY P. LUTZ
7027 East Gray Fox Court
Highlands Ranch, CO 80130
(303) 791-9877
Alutz3[at]aol.com

BUSINESS DEVELOPMENT DIRECTOR

Consultative Sales / B2B / Market Analysis / Strategic
Planning / Key Account Management
Inside & Field Sales / Product Launch / New Markets
Project Management / CRM

Targeted C-level clients in highly competitive B2B environments,
selling business solutions. Provided excellent service and follow up,
delivering extensive repeat and referral business. Developed and
nurtured strong relationships with clients. Planned and managed
company sponsored client events. Skilled with both consumer and
business-to-business sales. Built successful marketing alliances with
clients.

-Driving increased profits and market share through
tenacious prospecting
-Building trusted advisor status with clients as subject
matter expert
-Reviving dormant accounts and building solid client
relationships
-Spearheading new marketing initiatives to drive sales and
grow market share

Key Skills: "Hunter" mentality sales professional who is tenaciously
driven to surpass goals and break records. Strategic thinker.
Precise and logical, analyzes situations rapidly. Upbeat, optimistic,
and personable. Excellent written and spoken communication skills.
Able to synthesize diverse ideas. Exceptional team player who is
diplomatic, reliable and responsible, and a self-starter. Well
respected, highly articulate professional.

Technical Skills: Microsoft Excel, Word, Outlook, Publisher,
PowerPoint. ACT. Adobe Photoshop Elements.

BS, University of Colorado, Boulder. Earned multiple sales awards,
inducted into "$1M Club" at The Denver Post. Sales Training:
SPIN Selling, Neil Rackham. Consultative Selling, Dr. J.
Brennan.

SELECTED ACCOMPLISHMENTS

Increased territory's market share to better than 50% in two-
newspaper market for Denver Post. Advertising category market
share was suffering due to newspaper's lower circulation. Consulted
with all clients, establishing rapport and analyzing their marketing
efforts. Discovered their customers were upscale, matching
newspaper's demographic. Positioned newspaper, utilizing third-party
research, as vehicle to reach upscale readers.

Grew CH&L Magazine's "Homes of Distinction" section to
largest size in 20+-year history. Magazine's high-end real estate
section had languished over time. Developed database of Colorado
Realtors with listings over $1M. Initiated marketing campaign,
including monthly e-Newsletters, mailings, event invitations, and
phone calls. Created value by adding online. Positioned magazine as
image vehicle to reach Colorado's wealthy buyers.

Delivered top revenue production at CH&L in 2006. Client list
formerly ranked third place in organization prior to hire. Developed
relationships with clients. Marketed reader demographic strength.
Created e-Newsletter for current clients and new prospects, subtly
marketing product with monthly touch. Developed first email
database of over 1,000 prospects.

CAREER HISTORY

Major Accounts Executive, The Denver Post, 1987 to 1996.
Generated lineage and revenue gains in category consisting of
financial, health care and advertising agency accounts. Sold
newspaper advertising, inserts, spadeas, and TMC products,
consistently generating better than 50% market share in two-
newspaper city. Promoted to Major Accounts after successfully
turning around a territory of retail accounts. Delivered more than
$1M in sales.

Account Executive, Colorado Homes & Lifestyles Magazine, 2005
to 2008. Developed new business and managed existing client
relationships in the Real Estate, Architecture, and Closets & Storage
categories. Created strategic marketing plans. Planned and
coordinated promotional events. Conceptualized, designed, and sold
special real estate inserts, managing P&L. Sold online banners,
tiles, and real estate advertising.

ITS Family of Companies (Personal Marketing Firm), March, 2008
- Present.

-Marketing Director. Develop relationship with clients,
coaching them through their career search campaign. Interview
clients, developing strategy based on analysis of their strengths
and backgrounds. Establish best positioning strategy. Write
and edit all creative materials, including resumes and letters.
Determine proper organizations and recruiters to target with
clients' distribution of credentials. Monitor clients' progress,
altering course and activities as necessary to produce desired
result.

-Senior Consultant. Called 400 prospects per month, selling
benefits of our career marketing products, providing solutions
through proper positioning and use of technology. Promoted to
Marketing Director after five months.