Christina L. Wilson
3343 Southwestern Blvd.
Dallas, TX 75225
214.265.0090 christinawilson1[at]hotmail.com

BUSINESS DEVELOPMENT & MARKETING PROFESSIONAL
Cross-Functional Experience & Cross-Industry Expertise


Profile & Value

Business Development and Marketing Professional with extensive experience delivering solutions to Professional Service Firms specifically within the AEC industry. A turnaround strategist focused on leading high level initiatives including identifying prospects and strategic alliances, competitive analysis, targeting markets as well as leading rebranding campaigns. Highly skilled in managing client relationships and leading marketing programs aimed at leveraging and increasing brand equity through brand extension within a multi-brand portfolio. Areas of expertise:

Business Development
Corporate Identity & Brand Strategy
Brand Architecture & Positioning
New Market Identification
Proposal Management
Client Relationship Management
Board Relations
CrossFunctional Teams/Leadership
Policy / Procedure Development
Project Management
C-Level Consulting
Respected professional with cross-industry experience with B2B & B2C business model marketing programs creating and increasing productivity, efficiency, and profitability with the ability to inspire others to embrace change, improve communication and trust by example. Broad industry experience within the AEC, Financial, Non-Profit and Defense & Space industries.


Major Achievements
Solid track record of success leading & developing marketing and branding initiatives.


Business Development / Strategic Planning / Branding
Conceived and developed master proposal for Holdings Company thereby creating stronger corporate brand equity as a family of companies utilizing all brands and disciplines increasing brand values.
Opened doors previously thought impenetrable Leveraged existing brand in new market establishing relationships with community leaders allowing senior leadership to secure $60M project.
Formulated and initiated action plan to establish a corporate brand for a multi-brand portfolio leading to a national brand-building campaign during a critical period of the corporations existence.
Worked closely with top management building strategic alliances with developers and design firms involving several commercial mixed-use real estate development projects.
Increased revenue by recommending viable diversification expanding services adopted and implemented by Holdings.

Operations
Turned around operations and increased revenue by restructuring organization that allowed for maximizing employee utilization increasing projects and billable hours for senior leadership.
Developed and directs cross-functional teams with Holdings Operations, Marketing, and Human Resources departments helping foster a strong team atmosphere in a high-pressure merger environment.
Designed efficiency Human Resources metrics for hiring process adopted and implemented by Holdings Company focusing on obtaining quality candidates, new employee orientation and employee retention.
Initiated sweeping changes in policies and operating procedures; developed and initiated master contract procedure streamlining contractual process; led team establishing standard operating procedures.



Career Development

Director of Business Development and Marketing
Commercial Program Management Firm 2006 2008
A subsidiary of a $60M privately held national Holdings firm within the AEC industry.

Initially brought on board, reporting directly to the President, in the newly created position serving in a dual role as Marketing Manager and Presidents Liaison to Holdings departmental managers as well as internal and external committees. Rapidly promoted to Director of Marketing within the first 9 months after consistently exceeding employers pre-set goals and expectations. Represented firm at client organizations and civic events where participation warranted a sufficient ROI. Industry focus: Healthcare, Higher Education, Civic and Mixed Use

Oversaw and developed viable business development strategies to meet revenue goals as well as conducts research in order to identify optimal target markets for business expansion. Recommended corporate diversification expanding services that generated new revenue sources for the project management firm and engineering firm adopted and implemented by Holdings.

Conceived and developed master proposal for Holdings firm creating stronger corporate brand equity as a family of companies utilizing all brands and disciplines increasing brand values. Manages/coordinates proposal process for the Program Management firm from assessment and development to coordination.

Turned around operations and increased revenue by restructuring organization that allowed for maximizing employee utilization increasing project load and billable hours for senior leadership.

Developed and led cross-functional teams with Holdings Operations, Marketing, and Human Resources departments motivating managers to action helping foster a strong team atmosphere in a high-pressure merger environment.

Designed efficiency metrics for hiring process adopted and implemented by Holdings focusing on obtaining quality candidates, new employee orientation and employee retention.

Formulated and directed corporate brand development, architecture and positioning leading to a national brand-building campaign during a critical period of the corporations existence.

Led and Managed integrated marketing and graphics team with proposal development, marketing and branding initiatives. Drives ongoing branding and marketing plan development efforts including the creation of firms PR strategy through the promotion of speaking engagements, internal & external publications, networking events, and awards. Improved marketing ROI by revamping advertising and brand strategy; developing new web site, print and electronic collateral; optimizing event strategy.

Led Marketing & Business Development Committee as well as serves on Quality Assurance Committee.

Initiated and participated in quarterly business development strategic planning with family of companies managing principals identifying and capitalizing on existing client relationships through soft introductions.

Mentored and trained family of company employees on importance of networking, recognizing & seizing opportunities, client retention, proposal development and brand value & promise.

Charged with maintaining overall budget accountability and ensures adherence to program and project budgets.


Business Development Consultant
Owner 2 years / Current

Currently provides business development and competitive marketing solutions on a consulting basis specifically for firms providing professional services within the AEC industry. Capabilities include business development, marketing, brand strategy, and proposal assessment & development. Collaborate with owners, board members, internal marketing teams, external ad agencies, printing companies and web and graphic designers tailoring unique plans to meet each clients needs allowing them to achieve their goals within a specified timeframe. Consistently brings unmatched array of go-to-market experience and expertise to clients in a broad range of industries including: A/E/C, Defense & Space, Financial, Non-Profit and Waste Management

Developed and led strategic plan positioning a national non-profit brand targeting and penetrating desired markets with the investment of the community school district and other community leaders buy-in to facilitate objective.

Charged with and led comprehensive branding initiative from development, architecture to positioning increasing ROI and brand loyalty for a privately held company within the Defense & Space industry.

Business Development Associate / Contracts & Proposal Coordinator
A $125M privately held national commercial general contracting company.
Austin, Texas 2002 2006

Hired initially as Contracts Coordinator to manage companys subcontracting and proposal processes. Promoted to serve in a dual role as Business Development Associate after exceeding expectations by successfully penetrating new market with strategic planning tied to results. Represented firm at client organizations and civic events where participation warranted a sufficient ROI. Industry focus: Healthcare, Higher Education, Commercial & Religious

Initiated sweeping changes in policies and operating procedures; developed and initiated master contract procedure streamlining contractual process; led team establishing standard pre-construction operating procedures;

Led subcontractor proposal process and contracting process.

Managed HUB Subcontracting Plan for proposal process.

Leveraged existing brand in new market establishing relationships with community leaders allowing senior leadership to secure $60M project by opening doors previously thought impenetrable.

Developed and executed strategic marketing plan within both the public and private sectors improving brand awareness within new market sector. Assisted with research to identify optimal target markets for business expansion.

Participated in initial Pre-Construction meeting with Owners & Design Teams establishing document and buyout process.

Maintained website content regarding projects during estimating and construction.

Initiated audit/negotiation of companys healthcare policy resulting in 20% annual savings.


VP Executive Assistant / Office Manager
A privately held national commercial general contracting company focusing primarily on the Restaurant industry.
Austin, Texas 1997 2002

Hired to fill newly created position assisting the Vice President with developing and implementing operational and marketing procedures for a new branch office as Office Manager. Responsibilities also included serving as Executive Assistant to the Vice President for the corporate office. Majority of work performed for national & global restaurant franchises.


Marketing / New Accounts Manager
First Gibraltar Bank, Southern Division 1986 1991

Initially hired for an operations position with responsibilities in two branch locations. Rapidly promoted within 8 months of employment to a marketing position after exceeding managements expectations selling B2C. Represented firm at local and national events ensuing corporate marketing initiative were met increasing brand awareness and value.




Professional Associations & Education


Associations
International Branding Association American Marketing Association Business Development Institute
Society for Marketing Professional Services American Business Womens Association

Professional Development
Free Trade Alliance Global Marketing Workshop The Basics of Business Development Training Workshop
Client Development & Retention Workshop

Computer Skills
Microsoft Windows, Word, Excel & Outlook Adobe CS3 ACT sales database management Deltek Vision

Education
Lamar University
Coursework focus area International Marketing