Jennifer ODonnell, LEED AP, Associate

Senior Marketing, Sales, Leadership and Business Development Professional

Successful, results-driven professional and passionate team leader with a sixteen year consistent track record of creating, building and maintaining relationships by developing unique sales and marketing channels. Focused, diligent, and effective manager who delivers individual and team goals consistently.

Core Competencies

LeadershipBusiness DevelopmentMarket Research
Consultative SalesPublic RelationsBrand Development
Strategic Account Planning, Development and ExecutionForecasting/ReportingMarketing - Strategizing and Implementation

Professional Profile
Increased awareness of the DLR Group brand in the Midwest by 700% in just over two years.
Built a diverse network of over 950 contacts in key markets such as K-12 Education, Higher Education, Corporate, Retail, and Justice.
Elected by firm leadership to be a part of the National Brand Communications and PR Team.
One of only seven Business Development Managers out of forty nine firm-wide to achieve LEED Accreditation. (DLR Group)
Landed three high profile projects in less than seven months.(Vitetta)
Awarded number one ranking in client relations and customer service (Ford)

Professional Experience

Business Development Manager/Client Liaison; DLR Group; Chicago, IL
July 2007 Present
Build and manage proactive relationships with clients and targeted prospects resulting in a climate of trust
Coordinate overall marketing framework to align all strategically driven goals
Lead local public relations to make our success stories known and raise awareness of DLR Groups design expertise and architectural, planning, engineering and interiors services
Monitor all marketing and business development successes, lead tracking and reporting metrics through Deltek Vision
Generate qualified leads and strategize accordingly
Organize key partner relationships
Work with principals in go/no go decisions
Research short term and long term facility plans and needs for clients and potential clients
Establish and manage marketing and public relations budget

Business Development Manager; Vitetta Architects & Engineers; Orlando, FL
October 2006 June 2007 (relocated)
Provided leadership and annual development and implementation of marketing plans and related strategies to foster and promote the firms brand to target markets
Conducted market research to identify new revenue streams and increase market share
Called on existing and prospective clients to develop long-term relationships and promote services
Strategized action plans for both RFP submittals and interviews
Sales and Marketing Manager; Island Club Resort Development; Orlando, FL
January 2006 July 2006
Responsible for sales, sales management and marketing for a $15M resort development, including hands-on resolution of project delay challenges and customer complaints
Worked in close concert with a large population of real estate brokers, agents and investors to promote the property and generate sales leads; also participated in the closing process to ensure customer satisfaction

Sales and Marketing Division; Ford Motor Company; Mahwah and Teterboro, NJ / Orlando, FL
June 1993 July 2005
Enjoyed a highly successful and broad-ranging 12-year career with this Fortune 500 Corporation, working in positions as diverse as Quality Assurance and Accounting, to Marketing and Sales
Initially hired to serve as a Quality Control Manager in Teterboro, NJ providing leadership and supervision for production crews of up to 30 persons, and then assumed responsibilities of an Accountant (1998-1999) to process A/P, A/R, and maintain journal entries in the General Ledger; also oversaw the annual budget and controlled expenses through monthly operating statistical reports.
Relocated to Orlando, FL as a Customer Service Manager (2000-2001) with focused responsibilities in training, educating and motivating Ford dealership employees to improve customer satisfaction performance; also developed new business strategies to enhance Fords competitive edge.
Promoted to Zone Marketing and Sales Manager, Orlando, FL (2001-2005) to provide sales and marketing support for 11 Ford/Lincoln Mercury dealerships, assisting with development of annual marketing plans, drafting budgets, and implementing sales strategies. Played key role in tracking market trends and dealership performance, analyzing financial statements and current business practices, then communicating with dealership principals to influence their decision-making and business processes.


Additional Experience

Big Oaks Investments Co-owner Real Estate Investment Firm
Chic Visions Owner Interior Decorating/Staging Company


Education and Affiliations

B.S., Business Administration and Marketing/Advertising Minor Marist College, Poughkeepsie, NY (1993)


USGBC Green Schools Advocacy CommitteeSociety of Marketing Professional Services Programs Committee
Association of School Business Officials Service AssociateAssociation of School Administrators
Society for College and University PlanningInternational Council of Shopping Centers


Technical Skills
Microsoft Office Suite (Word, Excel, PowerPoint), Deltek Vision and Adobe In Design