Vice President, Construction Services

Name : Rochelle Lawless
Industry Type : Home Builders
City & State : Katy, TX
Job Title Vice President, Construction Services
Relocation Preferences : Will Relocate
Objective : Vice President, Purchasing and Design, Operations Manager, Director of Purchasing
Resume :  
SUMMARY

An accomplished executive with extensive leadership experience in both residential builder operations and supply chain management. Hands-on P&L responsibility for all aspects of divisional business operations in procurement, design, retail design option sales and supply chain management transformation gives a unique perspective and ability to promote cross-functional communication and develop and lead effective, high performance teams that deliver sustainable improvement to the bottom-line. Adept at implementing improved processes that streamline communication, collaboration and operations across geographic and functional lines to reduce total cost and create measurable value to the company as well as the customer. Strengths include:

P&L / Operations ManagementProcurementVendor Relationship Management
Organizational DevelopmentChange ManagementSupply Chain Management
E-Procurement ImplementationContinuous ImprovementProcess Mapping
Strategic PlanningCost ManagementProfitability Improvement

PROFESSIONAL EXPERIENCE

Centex Homes 1989-2008
Top 5 National Residential Construction Company that builds High-end Single family, Multi-family (town homes, duplex and condominiums) and Entry-level single family homes, ranging in price from the 80s to 600s. Various positions in several markets building 700 to 1600 units per year including:

Vice President, Construction Services, Houston Division, 2007-2008
Construction Services Manager, Arizona Division, 2004-2007
Construction Services Manager, New Mexico Division, 2003-2004
Purchasing and Estimating Manager, Dallas Division, 2000-2003
Selection/Design Center Manager, Dallas Division, 1993-2000
Division Coordinator/Office Manager, Dallas Division, 1989-1993

Managing all aspects for business operations of Purchasing, Estimating, Architecture, Design Centers, Contracting, Model Merchandising, New Product Development, Retail Pricing, Permitting, Insurance, Process Development, E-Procurement, E-Bidding, Permitting, Value Engineering, Design Center Construction & Management, Cost Management, Budgets, SKU Rationalization, Model Merchandising, Sales Office Design, Vendor Relationship Management, Project Specifications, Price Negotiations, Pre-Construction Processing and Change Order Processing.

MDC Holdings/Richmond American/Raldon Homes1985-1988
Sales and Marketing Coordinator

Managed all aspects of sales office design and implementation, brochures, displays, media, public relations, media and advertising.

SELECTED ACCOMPLISHMENTS

Reorganized construction services operations in Houston, Arizona, and New Mexico divisions
Results: Controlled over 110 million in construction costs at one time, eliminated vendor payment issues; developed, estimated and purchased 18 product lines; opened 37 new subdivisions; reduced costs by $27 million; created variance purchase order system; decreased lead time for materials in the field.

Managed merger of 3 purchasing and estimating teams into 1 centralized team and reduced construction costs in 1200 unit Dallas division
Results: Reduction of cost by $22.4 million, awarded Top Brick and Mortar Cost Reduction Award for Southwest Region

Led process improvement team and business case analysis for product development in Arizona division
Results: Reduced lead time from concept to sale by 50%.

Designed and implemented unique specification leveling technique in Dallas, New Mexico, Arizona and Houston divisions
Results: Enabled the systems to be set uniformly; reduced specification variance costs by 95%.

Created project management tracking and scheduling tool for sales office and model start-ups
Results: Opened 25 sales offices in 6 months.

Trained and coached team members and vendors in Houston, Dallas, Arizona and New Mexico divisions
Results: Increased efficiency; reduced lead times; reduced vendor calls to accounting and construction services for payment issues, plan and specification changes, etc.

Developed Design Center department in Arizona division
Results: Increased option margin by 25% and option sales by 50%

Created computer database for Design Center and innovative compensation plan for commissioned designers in the Dallas division
Results: Reduced cycle time by 25% for designers, reduced variances in the field and increased option sales by 51%, increased customer satisfaction by 22%, increased profit margin by 20%

Developed new sales office design in Dallas
Results: Awarded Best Sales Office design by the Sales and Marketing Council.

Created highly visible advertising program in Dallas
Results: Finalist for Best Brochure, Best Radio Ad, Best Magazine Layout, Best Signage, Best Newspaper Ad by Sales and Marketing Council.

EDUCATION / MANAGEMENT TRAINING

Brookhaven College, Dallas, Texas, Studies in Sales, Advertising and Marketing
Centex Homes Professional Development and Training in Management, Leadership, Team Building, Estimating, Purchasing, Field Management and Technical Training, Construction Services Management, Contract Negotiation, Facilitative Leadership, Collaborative Change, Numerous Human Asset Development and Management Courses, Change Management, Process Improvement and Recruiting,

AWARDS AND RECOGNITION

Top 200 Purchasing Executive Award by Homebuilder Executive Magazine, 2001-2006
Support and Contribution Award, Habitat for Humanity, 2002
Top Brick and Mortar Reduction Award, Southwest Region Centex, 2000
Best Sales Office Design, McSam Awards, 1996
Finalist, Best Brochure, Radio Ad, Magazine Layout, Signage, Newspaper Ad, McSam Awards, 1988





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