Since 1993, Ed Pettersen's retail designs have earned him three US "Store of the Year" awards and another nod for Best Specialty Store in Asia.

With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer behavior through design.  His holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts from hardlines to high fashion with a particular expertise in consumer electronics and athletic apparel and footwear.

His retail design philosophy encompasses the entire in-store environment and experience...everything the consumer sees, hears, smells and touches, other than the product for sale.