John Blackwelder
5820 Millwick Drive, Alpharetta, GA 30005
SUMMARY
More than fourteen years of sales management, marketing management, and product management achievement. Strategic planning & business development experience at the corporate level as well as a tactical problem solver. Hired winning sales teams at the local, regional, and national levels. Full profit and loss responsibility and multi-site management experience. Highly regarded leader with exceptional motivational and speaking skills.
Strategy & Execution Leadership
P/L Performance Improvement
Budgeting, Forecasting, Cost Analysis
Team Building & Development
Change Management
Product Development & Launch
CRM System Development
Developing New Business
CAPEX Experience
Organizational Restructuring
Key Account Management
Bidding & Negotiation
PROFESSIONAL EXPERIENCE
Xella Aircrete North America 2008 to March 2009
Member of the leadership team in newly created North American unit charged with building distribution network and B2B sales. Based in Duisburg Germany, Xella is the market leader in aerated concrete products with operations in 30 countries worldwide.
Vice President of Sales and Marketing, Atlanta, GA
Full P&L responsibility for all sales, marketing, engineering and construction departments for North America.
Implemented a market entry strategy based on market segmentation providing a 5-year growth initiative of $40 million, delivered 105% of sales projections in first full year of operation.
Maintained key customer relationships with principles and CEOs.
Implemented Siebel 7 Customer Relationship Management (CRM) System in all cross-functional areas.
Restructured, recruited, and trained departmental staff realizing cost reductions in excess of 34%.
Served as intrim President of the North American Business until departure.
Boral Bricks, Inc 1998 to 2008
Boral Bricks Inc. is Americas largest manufacturer and distributor of clay building bricks, with 23 manufacturing facilities, and 58 sales offices operating in 9 states throughout the southeast and southwest United States.
Regional Sales Manager, Atlanta, GA 2006 to 2008
Accountable for direct B2B sales of commodity building products to Architects, General Contractors, and Homebuilders in the Southeast United States.
Managed a team of 15 outside sales reps achieving sales objectives in excess of $53 million in revenue.
Realigned sales territories for market growth/hold position during a significant industry downturn based on geography, demographics and Oracle database mining.
Improved average revenue and volume on existing customer base by 11% and 19% respectively.
Restructured evaluation and compensation using a balanced scorecard approach, aligning the day-to-day sales activities and performance with the goals of the company.
Market Development Manager, Atlanta, GA 2005 to 2006
Responsible for developing revenue streams from new products and services complimenting core product lines.
Executed sales and new product initiatives resulting in high-margin revenue increases from $7.5 to $17 million.
Led team of subject matter experts in developing sales and promotion strategies for internal/external customers.
Developed the Boral Thin Brick product line, in collaboration with Owens-Corning, earning the Professional Builder Magazine's "100 Best New Products for 2007" award.
John Blackwelder
Product Manager, Atlanta, GA 2003 to 2005
Managed the Boral Pavers product line, charged with increasing profitability of existing paver products and developing new products sold primarily through distribution throughout the United States.
Developed and executed a customer-centric marketing plan that drove revenues from $2.3 to $8.7 million.
Modified the go-to-market strategy by expanding distribution and direct-to-contractor sales.
Developed Boral Antique Paver premium line that accounted for 40% of product line revenue by 2005.
National Accounts Manager, Atlanta, GA 2000 to 2003
Managed corporate headquartered accounts purchasing products nationwide, key liaison between Boral and C-level decision makers, purchasing agents and construction managers.
Negotiated, renewed, and executed national sales agreements in a complex distribution network.
Increased volume to National Accounts by 110% by focusing on key contract accounts while maintaining relationships with prime accounts concerned about price.
Managed dedicated production and inventory of products for accounts that included: Applebees, Arbys, BB&T Bank, Bob Evans Farms, Dicks Sporting Goods, Eckerd Drugs (Rite-Aid), Panera Bread, and Ruby Tuesdays.
Architectural Sales Representative, Charlotte, NC 1998 to 2000
Worked with architects, engineers, design firms, contractors and developers to influence them to use Boral products on projects in the Charlotte, NC metro area.
Negotiated contracts and prepared bid proposals to construction estimators, project managers, and mason contractors to secure purchase orders.
Solite Corportation 1995 to 1998
Solite manufactures concrete products for the commercial and residential building markets.
Sales Representative, Charlotte, NC
Responsible for promotion of concrete masonry products to Architects, Engineers, General Contractors, and Mason contractors. Products included gray block, paintable gray split-face block, architectural split-face block, retaining wall products and mortar. Promotion and selling efforts focused on commercial projects.
PRIOR EXPERIENCE
Commercial Pilot: Various flying positions airline pilot, corporate pilot and flight instructor.
Captain, U.S. Army Reserves - Corps of Engineers
EDUCATION AND PROFESSIONAL DEVELOPMENT
Executive MBA - Georgia State University, Atlanta, GA, 2006
B.A. - Business Administration - University of North Carolina at Charlotte, Charlotte, NC, 1986
TECHNICAL PROFICIENCIES
Oracle, Siebel 7 CRM, Google Analytics, PhotoShop, MS Word, MS Excel, MS PowerPoint, MS MapPoint, MS Outlook, Lotus Notes
SERVICE
Board of Directors, Georgia State University Executive MBA Alumni Association
Board of Directors, Atlanta Junior Rowing Association (Crew)
Adult Leader, Boy Scouts of America
Member, National Eagle Scout Association
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