VP/Director of Interactive Marketing   Employer: Bozzuto Management Company Job Location: Greenbelt , MD Cash Compensation: Industry Type: Real Estate Developers Job Description: Objective: To coordinate all digital marketing efforts for the seven different divisions within The Bozzuto Group. This position will report to Senior Vice President of Corporate Marketing. Responsibilities include, but are not limited to, the following and may change as needed: * Work closely with SR Vice president, CEO and Executive Team to create digital marketing strategies and tactics for The Bozzuto Group and all of the Bozzuto-related brand positions (i.e., Bozzuto Management Company, Bozzuto Homes, Bozzuto Construction, SalesMark, etc.) * Project management of specific web initiatives, collaborating with multiple internal and external partners and agencies * Coordinate approvals of brand visuals, website schematics, display banners, rich media, and other creative assets with appropriate staff members * Make recommendations and adhere to best practices within the digital media space across multiple platforms including online creative, website development, social media applications, and mobile including QR codes * Must be fluent in social media applications like Facebook, MySpace, and Twitter including the mobile versions thereof * Candidate is responsible for managing digital content distribution and online promotions in conjunction with other external teams * Work to provide monetization efforts of brands portfolio while creating cross company synergies and efficiencies * Effective in joint meetings and brainstorming sessions. Can come up with compelling relevant ideas and gain support for them amongst the group as a whole * Drive SEM / SEO strategy * Ensure that creative/marketing materials are in line and support the campaign demographic and relevant behaviors * Participates in new business presentations and responsible for the delivery of marketing plan including media schedules & budgets of all proposals to clients * Communicates to clients latest industry’s findings with regard to digital marketing and e-business and client’s asset findings * Ensure clients’ expectations are being met with digital marketing * Oversees customer satisfaction surveys / reviews for B2B and B2C * Sets direction and marketing strategy and assists in supervising Marketing Managers in project marketing * Responsible for client/project/brand strategy and problem solving and identifies new strategies and campaigns * Sets, communicates and trains The Bozzuto Group’s interactive marketing approach including trainings for social media marketing efforts * Participates in hiring of Marketing Managers * Accountable for quality of work produced by Marketing Mangers with regards to interactive marketing * As advisor/mentor to Marketing Managers provides leadership, sets team expectations and analyzes results * Responsible for obtaining appropriate market, industry and out of industry research for interactive marketing strategies and tactics * Help lead and direct advertising strategies, agency initiatives, plans and programs for the organization * Develop interactive marketing plans for BMC and BHI properties * Oversee and direct all advertising as a service to each department. * Provide advice and direction to ensure consistency of each message in relation to our strategic marketing direction * Develop tools to measure the effectiveness of advertising * Lead research analysis to determine market potential; monitor competitive activity and identify customer needs. Advocate and promote the benefits of strategic interactive marketing at the project and department levels * Advocate and spearhead market research within each department * Centrally coordinate and provide preliminary market analysis research where appropriate * Produce new corporate website Bozzuto.com and maintain corporate website plus property websites * Maintain constant communication with business unit leaders to ensure alignment and agreement to interactive marketing plan, as well as execution of plan * Manage advertising agencies as needed * Develop and revise collateral materials to relate to interactive marketing * Monitor, track, recommend & execute media buying * Analyze media trends through Lead2Lease, Call Source, Level One, Vaultware, UFollowUp and Google Analytics * Manage the marketing transition of takeover properties Set-up and monitor calling accounts (Call Source, Level One) * Create individual property websites within the Content Management System * Identify, recommend and implement new digital trends in the industry * Other related marketing projects as needed Required Skills * Bachelor’s degree and 5-7 years related digital marketing leadership experience required. * Experience should include the ability to identify digital marketing trends, oversee the development of creative elements and provide input with all interactive branding initiatives. * Real Estate experience a plus along with knowledge of industry specific services, systems & software: Yardi, Real Page, MRI, Lead2Lease, First Advantage, UFollowUp Vaultware, Sure Deposit, Call Source. * Experience working with building client relationships a plus. * Understanding of relevant online marketing strategies and tactics, website development, maintenance and reporting. Required Experience # Advanced computer skills are essential including HTML, Flash and Content Management. # Must possess proved experience executing a strong, successful branding campaign with interactive marketing. Strong/diverse digital advertising experience required. # Proficiency in digital marketing, social media, mobile, and web site management. Company Description: The Bozzuto Management Company, is an award winning leader in managing luxury, resort style apartment homes in the Washington/Baltimore metro area and along the east coast. Bozzuto Management Company is part of The Bozzuto Group,which consists of six integrated real estate services companies---Acquisitions, Construction, Development, Homebuilding, Land Development and Property Management. Celebrating its 20TH YEAR developing partnerships and creating communities, The Bozzuto Group is proud of its reputation for integrity, exceptional customer service and commitment to housing for all, from luxury homes to apartments to affordable housing. The Bozzuto Group was recently voted "Property Management Company of the Year" by the NAHB and "One of the Best Companys to work for" by the Washington Business Journal;